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Research using
Michelle Lake & Rajiv Johal
∗ Introduction ∗Overview & Job Searching ∗Groups & Applications ∗Company Research ∗Competition ∗Best Practices
Presentation Outline
LinkedIn: brief company history
∗Online as of 2003
∗Reached profitability in 2006
∗ 2011: 90 million user profiles and growing ∗ What is LinkedIn? Video
User profile
∗Geared towards working professionals ∗ “Men (18%) are more likely than
women (10%) to maintain a profile on LinkedIn, while women (78%) are more likely than men (68%) to have a profile on Facebook”
User profile
Lenhart, A. et al. (2010. February 3). Social media and young adults. Retrieved January 27, 2011 from Pew Internet website
Lenhart, A. et al. (2009, January 14). Adults and social network websites. Retrieved January 1, 2011 from Pew Internet website
eMarketer. (2011, January 5). Social media sites used by US SMBs, by sales type, May 2010. Retrieved January 27, 2011 from eMarketer database.
Overview
Who’s In?
∗Database of Professionals
∗ “…LinkedIn, the social network that doesn’t want to be known as a social network—the one that’s about having, getting and keeping a job.” (Slutsky 2)
∗ “Virtual” CV
∗Connections/Links
Overview
Virtual CV
Public profile link: http://www.linkedin.com/in/jeffweiner08
Contact Info
These options give you control
of how & when you will
show up in searches
∗Your Network and types of connections ∗ Colleagues, classmates, clients ∗ Common connections
Overview
Get Introduced Through a Connection…
∗Snapshot of your current place of work
∗Social connections in your network
Overview
∗Profile views (pro vs. basic)
∗Search results
∗Recommendations
Job Searching Tools
∗Your Companies
∗ Job Search – Simply Hired
∗See Who Can Help You…
Job Searching Tools
Simply Hired
∗Professional interest
∗Discussions
∗Access to members/resources
Groups
ACRL
∗Workspace Apps ∗ Projects & Teamspaces ∗ Huddle workspaces
∗Social Apps ∗ Twitter ∗ Wordpress ∗ Amazon Reading List ∗ My Travel ∗ Events ∗ Polls ∗ Bloglink
Applications
∗Presentation Apps ∗ Google Presentation ∗ Slideshare ∗ Creative Portfolio Display ∗ Box.net files
∗Specialized Apps ∗ Lawyer Ratings ∗ FT Press ∗ SAP Community Bio ∗ Real Estate Pro ∗ Legal Updates
Applications
∗Who is talking about your organization? ∗ As an employer ∗ As an employee ∗ As a job hunter
Company Buzz
∗Buzz Words
∗Trends
∗Uses
Company Buzz
∗Access to management and employee profiles ∗Shows skills and certification needed to attain
a certain position ∗Source of data on private firms, non-profits ∗ Limit companies to a specific location ∗ Further limit to your connections
Why do company research on LinkedIn?
Companies Page
Recent news
Link to Businessweek company profile
∗Directory tool to find public and private firms ∗ List of service providers ∗ Ex. Graphics designer in Montreal
∗Advanced people search ∗ Find information on a particular company
function/position in job description details ∗ Ex. What does a corporate librarian do?
Business Research
Information Reliability
∗Qualified users only allowed to enter company details: ∗ Current company email address ∗ Current position within company posted
on your profile ∗ Company administrator assigned to
manage a company page
∗Ask questions and respond to queries ∗Free service ∗Professional expertise vs. community-
based responses ∗ Focus on business and technology ∗ No fake aliases
∗Archival knowledge base
LinkedIn Q&A
trends AND pharmaceuticals
More business networking sites
∗ Businessweek – 10 Ways to Use LinkedIn in Your Job Search: http://www.businessweek.com/managing/content/jun2010/ca2010067_197297.htm
∗ 100+ Smart Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/
∗ Mashable - 7 Ways to Get More Out of LinkedIn: http://mashable.com/2009/11/09/linkedin-tips/
∗ Mashable – How to Optimize Your LinkedIn Profile: http://mashable.com/2010/12/15/optimize-linkedin-profile/
∗ LinkedIn Blog – Security & Privacy: http://blog.linkedin.com/2009/02/10/quick-tips-on-security-and-privacy/
Best Practices
∗Build a network…make connections
∗Participate in asking and answering
∗Additional tool for corporate research
Conclusion
Thank you
∗ Rajiv.Johal@concordia.ca ∗ Michelle.Lake@concordia.ca
Breeding, M. (2009). The Systems Librarian: Social Networking Strategies for Professionals. Computers in Libraries. 29(9): 29-31. Retrieved from http://www.infotoday.com/cilmag/
Butow, E. (2009). How to succeed in business using LinkedIn: Making connections and capturing opportunities on the web’s #1
business networking site. New York: AMA. Craig, R. (2011, January 13). Streamline updates to enhance your digital presence. The Globe and Mail. Retrieved from
http://www.theglobeandmail.com/report-on-business/managing/on-the-job/streamline-updates-to-enhance-your-digital-presence/article1869362/
Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35-37. Retrieved from
http://www.infotoday.com/online/default.shtml Glickman, J. (2011, February 1). The best networking email you’ll get all year. CNNMoney.com: Fortune Management. Retrieved
from http://management.fortune.cnn.com/2011/02/01/best-networking-email-linkedin/ Information Today, Inc. (2010, August). Using LinkedIn as a company research tool. Information Advisor, 22(7). Kassel, A. (2008, September 2). Social networking: A research tool. Retrieved from http://web.fumsi.com/go/article/find/3196. Kooy, B. K., & Steiner, S. K. (2010). Protection, not barriers using social software policies to guide and safeguard students and employees. Reference & User Services Quarterly, 50(1), 59-71. Retrieved from
http://www.rusq.org/2010/10/03/protection-not-barriers-using-social-software-policies-to-guide-and-safeguard-students-and-employees
Further readings
Miller, A. (2010, August). Need a question answered? Try a Q&A service. Information Advisor, 22(8). Redden, C. S. (2010). Social bookmarking in academic libraries: Trends and applications. Journal of Academic Librarianship,
36(3), 219-227. Retrieved from http://www.elsevier.com/wps/find/journaldescription.cws_home/620207/description#description
Skeels, M. M. & Grudin, J. (2009). When social networks cross boundaries: a case study of workplace use of Facebook and
LinkedIn.In GROUP '09 Proceedings of the ACM 2009 international conference on Supporting group work (91-104): doi:10.1145/1531674.1531689
Slutsky, I. (2010, December 6). Why LinkedIn is the social network that will never die. Advertising Age, 81(43), 2-23. Retrieved
from http://adage.com/digital/article?article_id=147475 Smith, I. (2009, November 23). Competitive intelligence research with LinkedIn – who’s hiring? Retrieved from
http://intelegia.com/mediacenter/tools_for_thought/2009/11/23/competitive-intelligence-research-with-linkedin-whos-hiring/. Smith, I. (2009, December 7). Using LinkedIn People search to profile a company. Retrieved from
http://intelegia.com/mediacenter/tools_for_thought/2009/12/07/using-linkedin-people-search-to-profile-a-company/. Smith, I. (2010, March 29). Using LinkedIn Answers for competitive intelligence research. Retrieved from
http://intelegia.com/mediacenter/tools_for_thought/2010/03/29/using-linkedin-answers-for-competitive-intelligence-research/. Thew, D. (2008). LinkedIn – a user’s perspective: Using new channels for effective business networking. Business Information
Review 25(2): 87-90. DOI: 10.1177/0266382108090810
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