risk communication, visuals, and neuroscience · risk communication, visuals, and neuroscience dr....

Risk CommunicationRisk Communication, Visuals, and Neuroscience

Dr. Vincent T. Covello

vincentcovello@yahoo.com

VisualsVisuals

• WhoWho

• What

• Whhere

• When

• Why

Science of Visualization WHATWHAT

Ventral Stream

3Copyright, Institute for High Concern Communication

Science of Visualization WHEREWHERE

Dorsal Stream

4Copyright, Institute for High Concern Communication

t

Areas of the Brain Involved In

FEAR & THREAT RESPONSEFEAR & THREAT RESPONSE

S C tSensory Cortex

Thalamus

H h lHypothalamus

AmygdalaAmygdala Hippocampus

5Copyright, Institute for High Concern Communication

Risk Communication & The Brain RESOURCESRESOURCES

• Edward Tufte, “Visual Explanations”

• Daniel Roam, “Back of the Napkin”

6Copyright, Institute for High Concern Communication

“WHO” AND “WHAT” VISUALS “WHO” AND “WHAT” VISUALS

Definition: Images that relate to things, people, objects, and roles. and roles.

Examples:

PicturesPictures

Portraits

Logos

7Copyright, Institute for High Concern Communication

Stick figures

“WHERE” VISUALS “WHERE” VISUALS Definition: Images that relate to direction and how things fit together fit together

E lExamples:

Maps

Venn Diagram

9Copyright, Institute for High Concern Communication

“WHEN” VISUALS

Definition: Images that relate to timing.

“WHEN” VISUALS

Example:Example: Timelines

11Copyright, Institute for High Concern Communication

“WHY” VISUALS Definition: Images that relate to seeing the big picture

“WHY” VISUALS

big picture

E lExamples:

Multi-variable plots (x and y axis)

Equations

13Copyright, Institute for High Concern Communication

“HOW” AND “HOW MUCH” VISUALS Definition: Images that relate to measuring and counting or how things influence one another

“HOW” AND “HOW MUCH” VISUALS

E lExamples:

Bar charts

Pie charts

Flow charts

15Copyright, Institute for High Concern Communication