roar media google grants lunch & learn

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Lunch & Learn

Prepared by:

November 5, 2014

Click to edit Master title styleAgenda: Today’s Objectives

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• What is the Google Grants program, and how can my nonprofit qualify?

• What value does Google Grants bring do my nonprofit, and what resources do I need to dedicate to managing it?

• What happens to the grant funds, and how can I best leverage them for my programs?

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Google Grants for Nonprofits 101

Click to edit Master title styleGoogle Grants: What is it?

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Google Grants is an in-kind online advertising account

for non-profit organizations.

$10,000

Click to edit Master title styleGoogle Grants: How to Qualify?

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• 501(c)(3) status• Tax Status (EIN)• Certification: nondiscrimination• Certification: donation receipt and use• Website

Click to edit Master title styleGoogle Grants: Maintain Eligibility

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• Only link to ONE domain• Manage account monthly• Ads must reflect your mission• No commercial advertising• No requests for property donation or financial products• No AdSense ads or affiliate ads allowed on your website

Click to edit Master title styleGoogle GrantsPro: What is it?

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Google GrantsPro is program that offers an increased spend cap of

$40,000 per month.

EXTRA AN $30,000

Click to edit Master title styleGoogle GrantsPro: How to Qualify?

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• Have conversion tracking installed (at least one conversion)• Hit your monthly budget cap (at least $9,900)• Maintain an account-level CTR of 1%• Submit online application• Be in good standing• Have a dedicated person to manage the account

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Case Studies

Click to edit Master title styleHow can this help your program objectives?

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Click to edit Master title styleGrow visibility through AdWords

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• Search for new keyword and ad group ideas – Find new keywords related to a phrase, website, or category. • Get traffic estimates for a list of keywords - Enter or upload keywords to research historical stats like search volume, or group them into ad groups. • Get search volume for a list of keywords or group them into ad groups - Enter or upload keywords to get click and cost estimates.

Click to edit Master title stylePainless and simple with AdWords Express

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• Quick and easy ad creation• Minimal maintenance• Automatic backend optimization• Comprehensive dashboard with

performance metrics• Additional traffic to your website!

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Technical Logistics and Setting UpYour AdWords Account

Click to edit Master title styleSigning Up

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Click to edit Master title styleSetting Up

Click to edit Master title styleAd Groups and Keywords

Click to edit Master title styleWriting Ads

Click to edit Master title styleFinal Application Steps

Click to edit Master title styleDashboard Overview: Ad Groups

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Settings

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Click to edit Master title styleSettings

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Click to edit Master title styleAds

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Click to edit Master title styleKeywords

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