rory cawley cork business person of the year awards 1st nov 2013

Talent Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

MSL Cork Business Person of the Year Awards 2013

1st November 2013

Our Mission. Connect the world’s professionals to make

them more productive and successful

Members Worldwide

+2 new Members Per Second

100M+ Monthly Unique Visitors

259M+

LinkedIn: A global pool of talent

North America:

80M+

Latin America and

Caribbean:

20M+

Europe, Middle East

and Africa:

50M+

Asia Pacific:

37M+

Monthly uniques source:Comscore ©2012 LinkedIn Corporation. All Rights Reserved.

LinkedIn.com in the next 60 minutes

50,000+ Links shared

1,200,000+ Pages viewed

200,000+ Professionals visits

7,200+ New members

©2013 LinkedIn Corporation. All Rights Reserved.

Relationships Matter

TALENT SOLUTIONS ©2013 LinkedIn Corporation. All Rights Reserved. 7

TALENT SOLUTIONS ©2013 LinkedIn Corporation. All Rights Reserved. 8

TALENT SOLUTIONS ©2013 LinkedIn Corporation. All Rights Reserved. 9

TALENT SOLUTIONS ©2013 LinkedIn Corporation. All Rights Reserved. 10

TALENT SOLUTIONS ©2013 LinkedIn Corporation. All Rights Reserved. 11

TALENT SOLUTIONS

The value of a great profile

First impressions do count

Prospective employers, potential business connections and new clients

are searching your name in advance of your first meeting

Digital profiles are making the CV / resume a formality

Your digital profile is a reflection of who you are, what you’ve done and

what you’d like to do

Your on-line profile is an opportunity to tell your story the way you want

it told

Your digital profile is an asset to building your personal and

professional brand. It shows not just who you are, but how you interact.

12 Forbes, Dec 2012

TALENT SOLUTIONS

Make a Great First Impression

Just your real name No email address here, or qualifications

Creative Headline Works Best Don’t mistake this for your title – you can

customize this for your target audience

Add a Photo – Professional (and friendly) headshot is ideal

13

Click the pencil

icon to edit

TALENT SOLUTIONS

Be an Ambassador of your company And consider your target audience

Link Your Professional Twitter Account

Customize your Website Options – Verizon in your country

– Role / Skill specific site

– Jobs & Careers

– Diversity & Inclusion

Customize Your Public Profile settings and URL To optimize your appearance in search engine results

14 14

TALENT SOLUTIONS

Your Summary is important Consider your target audience

15

3 Paragraphs is Ideal

– Current role / focus at my company at the top

– Most relevant Career Experience

– Group/Department Description

TALENT SOLUTIONS

Your Experience Ensure you are connected to the correct organization

16

There maybe other entities of your company on

LinkedIn

Check you are affiliated to the correct company

entity

Select from dropdown – do not hard-type name

Highlights from current role

What are your objectives?

How fit into overall organization

What have you achieved / delivered?

Why your company is a great place to work

(personalized)

TALENT SOLUTIONS

Your Skills Add your skills and expertise – and get endorsed

17

Add skills Get

endorsed

TALENT SOLUTIONS

Steps to a Successful Brand Let’s Build a Great Profile on LinkedIn

1) Real name – no email

2) Write a headline and craft your summary for your audience

3) Include a photo – put a face with your name

4) Connect thoughtfully and interact with your network

5) Update your status regularly

– share relevant / interesting news, brand highlights

– highlight HOT jobs

6) Add your work history and get recommendations

7) Include links to your company website, career page, relevant sector site

8) Create a vanity URL

9) Personalize your profile – brand not resume

18

TALENT SOLUTIONS

Drive traffic

& User Engagement

Leveraging LinkedIn Follower Ecosystem to drive traffic to customer’s website

Promote more end user engagement

Productivity

Improvements

“Frictionless” integration between backend systems and LinkedIn platform

Provide better candidate experience

Maximize engagement around Jobs and LCPs leading to a greater return on investment

Extend the investment client has made (or is making) in LinkedIn

Maximize Return

on Investment

Value Of Plugins

TALENT SOLUTIONS

LinkedIn Data

APIs

Mobile Sites & Apps

Desktop Sites & Apps Profile

Newsfeed

Company

Groups

What Are LinkedIn APIs?

TALENT SOLUTIONS

Follow Company Plugin

TALENT SOLUTIONS

Jobs You May Be Interested In Plugin

TALENT SOLUTIONS

Company Insider Plugin

TALENT SOLUTIONS

https://www.airbnb.com/jobs

Drive Members To Your Corporate Career Page

TALENT SOLUTIONS

Profile

Newsfeed

Company

Groups

• Name • Job Title • Company • Industry • Location

• Experience • Education • Groups

Joined …

• Company Name

• Company Size • Industry • Products &

Services • Followers

• Company Updates …

• Status Updates

• Authors • Likes • Shares

• Follows • Comments

…

• Group Name • Discussions

• Authors • Likes • Shares • Follows • Comments

…

http://developer.linkedin.com/documents/profile-fields

LinkedIn Data – Behaviors and Profiles

TALENT SOLUTIONS

LinkedIn data

Hilton data

Google Maps data

Combining With Other Data

TALENT SOLUTIONS

ATS Integration

TALENT SOLUTIONS

Being very creative (www.resu-me.me)

TALENT SOLUTIONS 29

Thank you