roundtable round up from imedia brand summit mar 2010

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Nick Gill from Five by Five rounds up the iMedia Brand Summit roundtables facilitated on the topic of social media disruption Video version: http://www.youtube.com/watch?v=sjCSooyy6Ak @nicholasrgill bluurb.wordpress.com

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iMedia Brand SummitRoundtable Round Up

fivebyfivedigital.com@fbfdigital

10 March 2010

Social Media Disruption

Social media adoption

Contemplation/Observation

Pilot

Transition

Strategic

I’ll have half a pound of Facebook please

Risk

Releasing Vs policing the brand

Guidance, not governance

Don’t spin it

Ownership Fragmentation

Activating your internal brand advocates

Geographies

Go to when your current model doesn’t work

Don’t forget what you have

Power of solving problems

fivebyfivedigital.com@fbfdigital

Nicholas GillHead of Planning

nick.gill@fivebyfivedigital.com@nicholasrgillbluurb.wordpress.comlinkedin.com/in/nicholasgill

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