ryan credentials

Ryan Partnership Credentials

06.09.10

2

How Did Consumers Take Control of Brands?

When did every consumer get equal access to a brand? Why does an individual consumer’s opinion count so much? When did every retailer become the same size?

Ryan understands this new behavioral shift in consumers better than anyone. We don’t just study it, we live it daily. We actually attempt to further magnify the impact of digital in all communications, information, activation, community and relationship marketing. Because it works.

3

Ryan is Multi-channel

Ryan employs multi-channel communications, online and offline, to motivate, inspire, excite, amuse, solve, bond…to touch emotions…to change perceptions and behavior, to create an ongoing relationship that drives sales.

PromotionsConsumer

Interactive

Online/C

RM

/Social

Cul

tura

l

His

pani

c M

arke

ting

ExperientialEvent Marketing

Research

Insights & M

easurement

Shop

per

Shop

per/

Reta

il M

arke

ting

4

How do we achieve success?

Ryan Insights: New insights and research tools and techniques that generate sustainable competitive advantage.

Ryan Digital: Leading edge, platform-agnostic digital marketing, in both proven and emerging digital media.

Ryan Experiential: New venues, new technologies to create the most relevant consumer brand immersions.

Ryan Activation: Promotions that change and reinforce consumer behavior before, during and after the sale.

Ryan Shopper: Digital shopper technologies that change the shopper experience and reward purchase.

5

What Makes Us Different

We are a single organization that is proven to effectively engage consumers before, during and after they shop wherever they are with persuasive strategy, activation and relationship plans they didn’t expect

So they open their wallets and buy

6

We have four points of difference

7

1. Dark Horse:

A proprietary insight process guaranteed to find the hidden opportunities that will accelerate growth

Unsurpassed consumer and shopper knowledge and insights:

• Phillips, Foster and Boucher. “The application of shopper psychology to retail.”

• Proprietary research tools from PDI / Knowledge Networks with exclusive access to 16 million consumers’ daily shopping behaviors

• Forrester, Mintel, Big Research, Simmons, Nielsen, IRI, etc.

8

2. Every strategy, every tactic must contribute to driving sales

Measurable goals are established for every component

Every component is cost / ROI justified

9

3. Integrated senior marketing consultants:

Digital marketing experts from top companies and agencies

25 years of consumer and shopper activation successes Client-side trained and proven to drive deep client relationships

10

2007 Agency of the Year Consumer Promotions

2008-9 Top 5 Agency Shopper Marketing

4. Award winning digital and offline creative talent

Nestle Very Best Kids: 2009 Internet-based Loyalty Marketing Winner

Hellmann’s: 2008 Gold Effie

Cheesecake Factory Drive Out Hunger Tour: 2009 Golden Halo for Cause Marketing

Lufthansa: 2009 Best Online Airline Campaign

Outstanding Achievement in the Lifestyle Category: 2009 Interactive Media Award

11

We Are The Largest Privately Held Marketing Company

Founded 1984

Privately Held

7 Offices in U.S.

400+ Employees

$148 Million+ Revenues

12

We work with iconic brands.

13

Success begins with a Great Idea.

We are dedicated to uncovering Creative Platforms and Ideas It’s our mission to create ideas that become the basis for surrounding

Consumers and Shoppers with a unified compelling motivation to take action.

14

Promotional Marketing

“Activating consumers through Big Ideas that reach consumers through National, Regional, and Retail Promotional Marketing Platforms”

15

Experiential Marketing

16

Direct and Interactive Marketing

17

Breakthrough Creative Print Campaigns

18

Dramatic Presence Campaigns

19

Creating Entertainment Platforms

20

Experiential MarketingCreating the ultimate Clamato experience through a surround sound of local market

efforts

Grass Roots Launching a brand targeting Hispanic

women in Neighborhood salons

Promotional Advertising

Promotional Partnerships

Retail Activation

Hispanic Promotion Experts

21

Here’s what Ryan can offer you

Activation Strategy Development Promotional Planning / Activation Digital Marketing Loyalty / CRM Social Marketing / Mobile Integrated Extensions to Retail Experiential / Presence Marketing Research Services Visual Identity Development Hispanic Lifestyle Marketing Global reach/partners

22

Case Study

Mead Five Star

23

Mead Five Star

24

Challenges & Solutions

Challenges: How do we prove price/value of a premium (commodity) product and

drive incremental sales in an uncertain economic environment? How should we communicate Five Star’s brand essence of product

performance and durability in a way that appeals to teens?

Solution: Develop an integrated 360º Five Star Masterbrand campaign to further

drive brand preference and sales in the 2008 Back to School season

25

Five Star TV

“FIVE STAR PERFORMANCE”:30 SECOND TV SPOT ANCHORED THE CAMPAIGNhttp://www.youtube.com/user/MeadFiveStarBand

26

Five Star Print

FULL PAGE PRINT ADIN TEEN GIRLS PUBS

27

Five Star Online Media

Flash and rich media creative

Placement on teen-centric media properties such as MiniClip, Pandora and the Hearst Network of sites

28

Five Star Experience Integrated into Mead.com

Media drives to Five Star branded Page on Mead.com Product Reviews Product Demos TV Spot

Battle Of The Beats Online Game with Contest Overlay

29

Social Networking on Facebook and YouTube

FACEBOOK Integration of “Battle of the Beats”

game Bonus Mead Money Madness points Downloadable wallpapers and

product reviews Five Star TV spot

YOUTUBE Extended version of TV spot Users can submit their own TV spot Video reviews

30

Five Star Results (Back-to-school 2008)

Sales 5% incremental in unit sales

vs. previous year

Media Rich media interaction rate:

7.73% website Over 223,000 page views of the

Battle of the Beats game Average time spent on game:

2:53 Over 106,000 page views of the

Five Star brand page on Mead.com

Over 7,000+ contest registrants TV spot viewed over 6,000+

times on YouTube Almost 3,000 Facebook fans