saas sales at easysize ()
Post on 28-Nov-2014
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DESCRIPTION
Presentation made for a "Lead to Signed - how SaaS companies close deals" meetup in Malmö (9 Oct 2014).
TRANSCRIPT
orders & returns data
algorithm
size predicted based on your shopping patterns
API
first platform to test
customer
message
trigger
sign-up
what online shops to choose?
pain?
factor #1. what and how they sell
mono brand multi brand personal shoppers
factor #2. delivery
factor #3. size guide
ENG
factor #4. main language
pain = size guide
1 2 3
1 2 3%% %
0,6%
1,3%
2,9%
landing pages
part #1. intro & values
part #2. technology
part #3. integration
part #4. price
problem +
integration +
price
best conversion at…
tests & some results
“my” instead “your”
3 days instead 6 or 1
price indifference
blog
new venture started just few weeks ago
Adwords & Analytics
tools
Blog
Freemium
next steps
top related