sales promotion marketing co-op. sales promotion all marketing activities – other than person...

SALES PROMOTIONMarketing Co-Op

Sales Promotion

All marketing activities –

other than person selling,

advertising, and public

relations – that are used

to stimulate purchasing

and sales

Incentives that encourage

customers to buy

products or services

Can be used to…

Encourage

customers to try

new products

Build awareness

Increase purchases

by current

customers

Reward customer

loyalty

Trade Promotions

Designed to get support

for a product from

manufacturers,

wholesalers, and

retailers

More money is spent on

promoting to businesses

than to consumers

Consumer Promotions

Sales strategies that

encourage customers

to buy a product

Usually support

advertising, personal

selling, and public

relations efforts

Types of Consumer Promotions

COUPONS – certificates that

entitle customers to a discount on

the purchase of designated

products

PREMIUMS – low cost items given

to customers at a discount or free

with a purchase

Toys in kids meals

Gift with purchase (make-up counters)

Types of Consumer Promotions

PRODUCT SAMPLES– free trail

size products sent through the

mail or given out in the store to

encourage purchasing

REWARDS PROGRAMS – offers

customers rewards for remaining

loyal to a company or brand

Credit cards companies

Some frequent buyer cards

Types of Consumer Promotions

CONTESTS – promotional

event where the winner

must demonstrate a skill

SWEEPSTAKES –

promotional event that is

a game of chance

Types of Consumer Promotions REBATE – the return of part of

the payment made on a purchase

used to entice customers to buy

MERCHANDISING

TECHNIQUES – using product

displays in high traffic areas to

encourage customers to purchase

Dump bins

Point of purchase displays

Activity

With a partner and complete the following

Choose an existing business or brand

Consider the types of consumer promotions we

have discussed

Come up with 4 sales promotions your company

could use to increase overall sales.

Create the promotions and drop them into my

block 2 inbox

Extreme Couponing 1Extreme Couponing 2