sap mobile strategy and innovation

SAP Mobile Strategy and MarketMobile Innovation Roundtable – September 10, 2014

Christian StaalbySAP Danmark

How are mobile solutions innovative?

How are mobile solutions innovative?Before 2007

Before the iPhone, mobile innovation

was about quality of communication.

4 basic applications: phone, messaging,

contacts, camera

No significant computing power and

storage.

How are mobile solutions innovative?Today

Custom UX provides differentiation

Application logic follows devices

Controlled integration to data sources

and systems

Application Logic

User Experience

Integration

How are mobile solutions innovative?Tomorrow

?

How are mobile solutions innovative?Tomorrow

“[…] the next phase of mobile

innovation will revolve around

capturing and modeling the

contextual situation of mobile users.

Such knowledge will become the

primary resource for predictive mobile

applications and services that will

address mobile users’ needs and

desires in near real-time, and often before the users themselves reveal

what they want.”

(PwC, 2014)

How does SAP’s Mobile Strategy support Innovation?

© 2014 SAP AG. All rights reserved. 8

Mobilizing your Business with SAP

Business Processes are Mobile90% of organizations have already implemented enterprise

mobile applications or plan to do so

Accelerate

time to marketwith proven apps that can

be adapted to your needs

Flexibility

with low TCOto support robust

integration, life cycle

management, development

skills and costs

Trust

data, apps & deviceeven over public wifi, on own

devices, and content available

everywhere …

© 2014 SAP AG. All rights reserved. 9

Trust

data, apps & deviceeven over public wifi, on own

devices, and content available

everywhere …

SAP Mobility, 1-2-3!

SAP Mobile Apps SAP Mobile PlatformSAP Mobile Secure

Accelerate

time to marketwith proven apps that can

be adapted to your needs

Flexibility

with low TCOto support robust

integration, life cycle

management, development

skills and costs

© 2014 SAP AG. All rights reserved. 10

Trust

data, apps & deviceeven over public wifi, on own

devices, and content available

everywhere …

S A P

SAP Mobility, 1-2-3!

SAP Mobile Apps SAP Mobile PlatformSAP Mobile Secure

Accelerate

time to marketwith proven apps that can

be adapted to your needs

Flexibility

with low TCOto support robust

integration, life cycle

management, development

skills and costs

© 2014 SAP AG. All rights reserved. 11

S A P

SAP Mobility, 1-2-3!

SAP Mobile Apps SAP Mobile PlatformSAP Mobile Secure

MOBILE DEVICE MANAGEMENTSAP Afaria

MOBILE APP PROTECTIONSAP App Protection by Mocana

MOBILE CONTENT MANAGEMENTSAP Mobile Documents

CONSUMER APPS

MOBILE ANALYTICS

Shopper Experience

Customer Loyalty

Precision Marketing…

Cloud and On Premise

© 2014 SAP AG. All rights reserved. 12

SAP Mobile PlatformSMP 3.0 – Industry’s most comprehensive MADP

Best-in-Class, Full-Spectrum Mobile Platform

• B2E, B2B and B2C on one platform

• Native, Hybrid, MDD and Mobile Web Apps on popular

device operating systems

Open and Easy

• Any back-end, open development tools, 3rd party

SDK and industry standards support

Secure

• Strong authentication, data encryption

Flexible and Scalable

• Start small and grow

SAP Mobile Platform

NativeHTML

Hybrid

Metadata

Driven

SAP Non-SAP

Mobile

Web

MULTIPLE PATHS ALL SHARINGONE COMMON SDK

Thank You! Christian Staalby

Account Executive – Mobility Solutions

SAP Danmark

Lautrupsgade 11

DK-2100 Copenhagen

M +45 2923 3431

E christian.staalby@sap.com

dk.linkedin.com/in/christianstaalby/

@staalby