scc2013 - citizen science - lisa horton

Lisa Horton

Media Relations Manager

University of East Anglia

www.ashtag.org

Ashtag smartphone app

Sightings shown on Ashtag.org

Aspects that improved effectiveness of science

communication

April 13, 2023

Captured the public / media interest

Captured the public / media interest

April 13, 2023

Captured the public / media interest

April 13, 2023

Power of social media #Ashtag

Timing – a swift response

THURSDAY October 25 Story of discovery of two wild Chalara sites breaks. Idea conceived.

FRIDAY October 26 Key Forestry Commission support confirmed. Media campaign drafted.

WEENEND October 27-28 app and website built, BBC Autumn Watch, Channel 4 News and Guardian Environment tipped off.

MONDAY October 29 Ashtag launch.

www.adaptlowcarbongroup.co.uk

Commitment to media engagement

Continued news value

Continued news value

April 13, 2023

Measuring the success

April 13, 2023

Media coverage

TelevisionCNN, BBC 2 Autumnwatch, Channel 4 News, ITV Anglia News, BBC Look East

Newspapers & Magazines15+ national articles, many more regional

RadioBBC Radio 4 Farming Today, 15+ BBC regional coverage

Online BBC, The Telegraph, Guardian, Daily Mail and 100,000 other websites!

April 13, 2023

Key stats

Built in three days22,000+ visits to Ashtag.org1,040+ geotagged sightings submitted50+ of these classed as ‘likely’ by our expert12,000+ downloads of AshTag app

Channel 4, Mail Online, Telegraph, Guardian

Autumn watch Results published on website

Downloads

www.adaptlowcarbongroup.co.uk

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