scc2013 - citizen science - lisa horton
TRANSCRIPT
Lisa Horton
Media Relations Manager
University of East Anglia
www.ashtag.org
Ashtag smartphone app
Sightings shown on Ashtag.org
Aspects that improved effectiveness of science
communication
April 13, 2023
Captured the public / media interest
Captured the public / media interest
April 13, 2023
Captured the public / media interest
April 13, 2023
Power of social media #Ashtag
Timing – a swift response
THURSDAY October 25 Story of discovery of two wild Chalara sites breaks. Idea conceived.
FRIDAY October 26 Key Forestry Commission support confirmed. Media campaign drafted.
WEENEND October 27-28 app and website built, BBC Autumn Watch, Channel 4 News and Guardian Environment tipped off.
MONDAY October 29 Ashtag launch.
www.adaptlowcarbongroup.co.uk
Commitment to media engagement
Continued news value
Continued news value
April 13, 2023
Measuring the success
April 13, 2023
Media coverage
TelevisionCNN, BBC 2 Autumnwatch, Channel 4 News, ITV Anglia News, BBC Look East
Newspapers & Magazines15+ national articles, many more regional
RadioBBC Radio 4 Farming Today, 15+ BBC regional coverage
Online BBC, The Telegraph, Guardian, Daily Mail and 100,000 other websites!
April 13, 2023
Key stats
Built in three days22,000+ visits to Ashtag.org1,040+ geotagged sightings submitted50+ of these classed as ‘likely’ by our expert12,000+ downloads of AshTag app
Channel 4, Mail Online, Telegraph, Guardian
Autumn watch Results published on website
Downloads
www.adaptlowcarbongroup.co.uk
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