schools on givemn: public schools webinar

Online givingfor K-12 public schools

made simple

1

In order to hear the audio for this webinar please dial in on a phone.

The number is 866.740.1260

The pass code is: 3254294

2

3

CANDI WALZSCHOOLS ON GIVEMN

COORDINATOR

DANA NELSONEXECUTIVE DIRECTOR

AGENDA

How Does GiveMN Work?

How do I get started?

Give to the Max Day

Promoting your school page

(For Give to the Max Day and beyond; communications inventory)

Examples

Q & A

4

GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.

GiveMN is an independent 501c3 support organization

of the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners.

5

Public schools are on GiveMN.org!

6

Online Giving Trends

The nonprofit sector has experience double-digit growth in online giving since 2009 (Blackbaud)

Since its launch in 2009, GiveMN has helped raise over $50 million for over 6,600 nonprofits, outpacing the national platform Facebook Causes which had raised $40 million between 2007-2011.

Give to the Max Day is the largest one-day fundraising event in Minnesota. In 2011, $13.4 million was donated by over 47,000 people for 3,978 charities.

7

The Old Fundraising Model

Students go door-to-doorto sell products with a portion of the sales (often 50%) going to the school.

You receive donations.

8

The New Fundraising Model

Parents, grandparents, alumni from all around the country and world searchfor causes that match their interests, including their school.

Theyknow you. They follow you on social media. They are on your school newsletter mailing list.

An interactive connection is made. You help donors stay connected to your school community. Supporting the school financially online is simple and immediate and possible no matter where or when they want to give.

9GiveMN is here to help!

Who is GiveMN?

10

Who is GiveMN?

11

How does GiveMN work?

• All 501 (c) 3 nonprofit organizations are listed on GiveMN• NOW, we’re adding K-12 public schools!• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United

States are listed on GiveMN• Schools can join for free by completing the registration at GiveMN.org/schools

12

Giving Portfolio Management

13

How do I get started?

14

How do I get started?

15

How do I get started?

16

• Form must be signed by the school principal or superintendent

• List individuals who will be tasked with updating and maintaining your GiveMN page (a.k.a. page admins)

17

18

19

Adding photos & videos

20

Sharing tools

21

Donation Reports

22

Customize Thank You Messages

Customizing a Thank You Message

23

Thank You Video

Videos pop up immediately after a donor makes a donation.

Thank you message

Add a few lines of text to make the thank you email more personal.

Consider adding special thank you messages for Give to the Max Day

Thank your donors

Send a thank you from your school to the donor in addition to the confirmation email sent from Razoo/GiveMN.

• Make it personal

• Make it meaningful

• Be prompt – research shows that this increases the likelihood of receiving future gifts from the donor

Email in within 1-2 days

Mail within two weeks

Whether you send the thank-you by mail or email may depend on the addressinformation provided by the donor. Consider email only thank you letters forgifts under $100 or if you have a very small staff. Many donors give preferemail acknowledgements over paper – especially if they’re giving online.

24

Tartan High School, Oakdalehttp://givemn.razoo.com/story/Tartan-High-School

25

Sheridan Elementary School, Minneapolishttp://givemn.razoo.com/story/Sheridan-Elementary-School-1

26

Rockford Middle Schoolhttp://givemn.razoo.com/story/Rockford-Area-Schools

27

A Brief History of Give to the Max Day

29

• Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $100M in donations, half of which is through GiveMN.org!)

• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online vs. check

• Give to the Max Day involved significantly more nonprofits and more donors than similar community-based events

2011 Results

Total Dollars Given: $10M

Total Number of Donors: 42,624

Average Gift Size: $188

# of Nonprofits Benefitting: 3,663

Average Gifts per nonprofit: $2,741

2010 ResultsTotal Dollars to MN Nonprofits: $13.4M

Total Number of Donors: 47,534

Average Gift Size: $227

# of Nonprofits Benefitting: 3,978

Average Gifts per nonprofit: $2,720

During Give to the Max Day, 2012 K-12 public schools will be eligible for prize grants in the form of hourly “Golden Tickets” – an hourly drawing to add $1,000 to a person’s donation, randomly selected from donors who gave during each hour of the event. At the end of the event, one K-12 public school donor will be drawn to receive a Super-sized Golden Ticket, adding $10,000 to their donation!

This golden ticket category includes K-12 public schools, K-12 public school PTAs, charter schools and K-12 public school foundations.

Give to the Max Day is THE day to give – a NEW category for K-12 public schools !

30

LIVE EVENT from the MALL OF AMERICA

Livestream coverage by The UpTakefrom 9 a.m. to 9 p.m.

Leverage TV and media opportunitiesthroughout the day.

Live interviews with nonprofits and schools Register for the scheduling “lottery” online

Live performances by great musicians, artists

Principal riding the Orange Streak – stay tuned for more information

Sign up on the Give to the Max Day Home page at:

http://givemn.razoo.com/p/gtmd31

Give to the Max Day is THE day to give

Getting Ready for Give to the Max Day

How do I make the most of GTMD?

Claim Admin Access

Edit Your GiveMN Page & Add Photos or a Video

Use the School Toolkit – sample letter, email, press release and more!

Engage Your School Community

Create a Communications Plan

Social Media Outreach (#GTMD12)

Create a Thank You Video or Customize a Thank You Message

33

Introducing Scheduled Donations

Starting Thursday, Nov. 8 donors can log onto GiveMN and schedule donations for Give to the Max Day. Donations will be deducted from their credit card on Nov. 15 and are eligible for all prize categories.

Communication Inventory

Share the link to donate on your PTA page if you have one and on your school web page if you are allowed

Share the online donation information in all your print materials - like a flyer that goes home in students’ backpacks

Email the link to parents, ask them to give and to forward the link to others

Share the link on social media, and encourage parents, students, alumni etc. to do so Facebook Other social media (Twitter, Google+, Pinterest)?

35

Connect with us

Facebook.com/givemn

Twitter.com/givemn

YouTube.com/givemn

Blog.givemn.org

Email: info@givemn.org

Sign up for the Schools on GiveMN

eNewsletter (The sign up link

is at the bottom of our homepage)

36