social media schools webinar
Embed Size (px)
DESCRIPTION
TRANSCRIPT
GETTING STARTED WITH SOCIAL MEDIAGETTING STARTED
WITH SOCIAL MEDIAMICHELE SCHWARTZEXECUTIVE DIRECTOR
TEXAS ASSOCIATION OF PARTNERS IN [email protected]
Twitter: @txedpartners512-473-8377
MICHELE SCHWARTZEXECUTIVE DIRECTOR
TEXAS ASSOCIATION OF PARTNERS IN [email protected]
Twitter: @txedpartners512-473-8377
WHAT IS YOUR END GAME?
To listen to what people are saying?
To communicate with partners, parents and students?
To screen potential volunteers/interns?
To learn about trends
All of the above
Why use Social Media?The Stats
57% of Internet users use Social Media (SM for short)
73% are blogging
100 Million users on Facebook--1/3 are ages 35-55 and 2 M are 55+
It used to be called the holy trinity!
Blogs
Now, there is a fourth pillar--TWITTER
What’s a “BLOG”(as defined by Wikipedia)
A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological
order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other
media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs
(photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), and audio (podcasting). Micro-blogging is another type of blogging, featuring
very short posts.
HP Blog
• A reader asked, "So how cool is HP's workplace?"
I am glad you asked - so many companies get recognition for cool workplaces and I think this is one area where, I believe, the company could use a little more recognition.
Cool is in the eye of the beholder - so if you let me know what you mean by cool, I can elaborate. Here are several of the things I like about HP:
Wow, your experience is just about the opposite of mine at HP.
We in Inkjet have no ability to move between jobs.
Working with people around the world generally means it will be twice as hard to get the job done.
IT policies mean it takes three times as long to get something done if you need to order software or have IT do anything for you. Our IT costs are not lower because of Randy Mott. The costs are just hidden amongst the lost productivity of people who have to wait for IT. In reality, the costs of IT have doubled or tripled.
The workplace is a madhouse with people backstabbing each other trying to protect their own job in this environment of layoffs. Big bonuses for the bosses, layoffs for everyone else. Nice work environment.
The company has no leadership position. We follow everyone else. We used to be leaders but now we just buy innovation from someone else. And then we lay them off.
All of the good people are looking for jobs elsewhere. There is no future at HP. We exist only to serve the short term interests of those at the top of the company.
Other Blog Resources Google Reader
technorati
Eschool News
FB is considered a micro-blogging system
Why do I want one? (Goes back to what is your end-game?)
It is fun!==Free $$/Not FREE RESOURCES
How do I set up a FB page
http://www.facebook.com/pages/create.php
Linked In
Why should I be on Linked In?
If you have to pick one this is IT!
Learning/Recruiting/Networking
SMS TXT Platform
TWEET
Retweet
DM
All The Rest...
RSS Feeds (aggregators)
WIKIS
Delicious
You Tube
Flikr
Conversation Prism
