opencell media & entertainement webinar

Billing Your Business

Webinar Opencell for Media and Entertainment 22 December 2015 – 12h30 CEST Ethan Beardsley – COO Jean-Philippe Viegas – Pre-Sales

Agenda

�  Opencell Introduction

�  Media & Entertainment Opportunities & Challenges

�  Use Case #1: OpenPress : Paywall monetization

�  Use Case #2: OpenMusic: Revenue share management

�  Use Case #3: OpenGame: Prepaid in-app purchase

Opencell Introduction

24/12/15 © Opencell 2015 - Confidential 3

Company Background

•  Initial open source project started in 2007.

•  Spun off into Opencell in March 2015 to accelerate product road map and build viable business model.

•  Team is based in France but has strong international focus.

•  Our solution already has strong traction: –  Drastic acceleration of product road map during past 12 months –  Blue chip client references with strong growth in sales funnel –  Seed round from two VCs


Our Market


opencell

Full suite to launch a new digital service

Replace part of or entire billing

system

A Functional Architecture Aligned With Marketing Objectives

Rating Charging

Billing

Catalog

Manager

A/R

manager

Mediation

Order

manager

Reporting

manager

Payment

manager

Invoice

manager

Publishing BI

OSS

ERP

Portal

CRM

E-

commerce

Acquisition

Monetization

Reporting

1

2

3

4

Catalog Management

Why Choose Opencell

Multi industry

On premise or cloud

Natively multi

tenant

Full open source model

Postpaid or prepaid charging

Highly configurable data model

Fully adressable via rich APIs

Connectors

opencell

Enterprise Support

•  Enterprise support includes –  Hotline support –  SLA guarantees on bug fixes –  Automatic upgrade scripts –  Possibility to close-source proprietary developments or connectors

under commercial license –  Access to connectors (MS Dynamics, Salesforce, etc) –  Professional services & training certification

•  Support fee is based on billed platform revenue


IT Integrators & Technology Partners.

IT Integrators

Technology Partners

Marketplace

Media Opportunities & Challenges


Profitable Media & Entertainment Business Increasingly Evolve Towards Subscription Models.


Digital paywall 1m digital-only subscribers

Pay only 112k subscribers

Free & pay 20m subscribers

Subscription only 40m + subscribers in 40 countries

Subscription only – cable & OTT 140m + subscribers

Media & Entertainment Success Factors

•  Ability to bill fixed/recurring but also pay-per-view, item selling

•  Hybrid models based on recurring as well as post-paid or pre-

paid usage

•  Dynamic integration with catalog

•  Discounts based on subscription duration

•  Local payment methods


Use Case #1 : OpenPress


OpenPress Scenario

•  Market positioning –  Faced with struggling newstand business, OpenPress has decided to

go with a 100% digital model. –  It is looking for an agile billing solution that will let it launch and test

a variety of subscription and pricing models.

•  Use case –  OpenPress has opted for a paywall model that provides access to 5

free articles per month. –  Once the threshold is exceeded, users are given three options:

•  Pay a fee/article of 0.9€ •  Subscribe to a premium subscription @ 9€/month •  Subscribe to a premium subscription including magazine @ 15€/month


Implementation with Opencell

•  Charging : –  Recurring fees @ 9€ or 15€ per month

–  Pay per view charge can work with a postpaid or prepaid account.

•  Invoicing –  Charges can be grouped or billed individually –  Full automation from item charge to payment processing


Use Case #2 : OpenMusic


OpenMusic Scenario

•  Market positioning –  Independent multi-territory subscription-based music streaming

platform. –  Several distribution deals with major studios imposing complex

formulas for managing revenue share

•  Use case –  OpenMusic proposes premium subscription (9.99€/month incl. VAT)

in all European countries. –  Revenue share to studio is calculated in 2 parts

•  Minimum monthly remittance per month (negotiated with studio) for the first 500 streams

•  Above 500 streams, the following formula is applied: Total territory revenue * artist stream / total stream * studio royalty rate

–  OpenMusic also needs to calculate remittance due to artists.



•  OpenMusic end user subscribes to an offer with a recurring fee.

•  Studio has a subscription rating music streams (usages): –  Each music stream is rated as an usage

•  0 until reaching the counter threshold •  0.1 above the threshold

–  A studio rate value held in custom field is then applied to determine the royalty due.

•  Artists exist as a sub-account of studio. A report per artist can be issued for the studio (how much they owe the artist)


Use Case #3 : OpenGame


OpenGame Scenario

•  Market positioning –  Fed up with paying 30% of its revenues to Apple and Google,

OpenGame wants to launch a mobile portal. –  Business is based on recurring monthly subscription + prepaid item

•  Use case –  OpenGame proposes a subscription to access all games + 500

credits @ 9€/month. –  Credits can be used to purchase bonuses, levels, extra lives –  Once credits are fully consumed player is redirected to a payment

page to add credits with money payment.



•  Recurrent billing of subscription –  End user subscription with

recurring fee and triggered EDR topping the prepaid credit wallet

•  Each in app purchase (usage) decreases credit wallet

•  Trigger notification when credit is –  Low (SMS, email) –  Over for payment redirection

•  Once credit wallet is empty, purchase is refused in real time


Conclusion


Summary

•  Opencell copes with item billing as well as subscription billing.

•  Residuals calculation is natively supported and revenue share to multiple partners can be achieve.

•  Complex calculation can be achieved with mediation

•  Prepaid credit, non monetary or monetary allow to design creative consumption models.

•  Notifications and webhooks allow to be integrated with external events (calling or being called). Redirections to payment pages is possible.

Thank You For Your Attention!

Q & A Contact • Jean-Philippe Viegas – [email protected] • Ethan Beardsley – [email protected] • Sébastien Michéa – [email protected]


Useful Links


Community project • https://www.assembla.com/spaces/meveo/wiki Available on premise or in the cloud on Microsoft Azure Documentation and other medias • Presentation of Opencell solution • YouTube channel with Opencell video presentations • Technical and functional description of Opencell Solution trial • Opencell latest release can be downloaded here (war format or virtual machine that can be used with virtualbox) • You can also test billing platform at demo.meveo.info with the credentials meveo.admin/meveo.admin