se2017 businessdev lavrova

No Drama? - Create Your Business!Or better not?

Anna Lavrovalavrovanna.com

Why me?- Digital Project Manager- 9+ years of Project Management in IT- Certified SAFe 4.0 Agilist, Certified Scrum Master- Released 3 Platinum Casual Games- Mentor and tutor at several IT trainings centers teaching young managers and junior developers the art of soft skills- Proud feminist setting new attitudes for Women in IT -Worked with outcource, outstaff and product companies

Case #1 – Poshstore.com.ua

When?2010

Where? Cherkassy, Ukraine

Case #1 – Poshstore.com.ua

When?2010

Where? Cherkassy, Ukraine

Who?A developer and a PM

Case #1 – Poshstore.com.ua

What’s important?

● No market for handmade stuff in Ukraine

● Competitor - China● Closest competitor -

etsy.com

Pros?

- Created strong market

- 350 authors attracted

- High customer satisfaction rate

- Free blogger reviews (today’s top bloggers,ha)

- Giveaways from bloggers

Cons?- No full time delivery-people

- No full time assistant

- Customers bargaigning for less than $1

- Nova Poshta raises the rate

- No handmade value understood

- “I will not work, I’m in no mood”

Lesson #1 – Paper work

Lesson #2 – Paper work N2

Lesson #3 – Paper work N3

Lesson #4 – Be interested!

Lesson #4 –… go and sell when they’re buying

Case #2

Let the Tale begin:

When?2015

Where? Kiev, Ukraine

Who?2 friends

What’s important?● Killer idea● Blue ocean● Positive

feedback● Work hard

attitude● Investors on

board

Pros?

● Quick start● Positive feedback● New investors on board● A great team established

Cons?

● No customers?● High price?● No team (what?)● Winter (yes)

Lessons:

Case #3 -

Let the Tale begin:When?2016

Where? Kiev, Ukraine

Who?

Let the Tale begin:

What’s important?

Pros?

● Positive feedback● Quick recruitment● Team!● Possible partnership

Cons?

Lessons:

Summing it up

Summing it up

Summing it up

Summing it up

Thank you and I’m open for the

questions!facebook.com/lavrovannapro

anna@lavrovanna.com

ua.linkedin.com/in/lavrovanna

lavrovanna.com

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