search engine optimizatio (seo) fet

SEARCH ENGINE OPTIMIZATION (SEO)

Presented by: Ho The Hung – FET CoEmail: hung.ho@fet.vnMobile: 0906 388 099

Agenda

• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?

SEARCH ENGINE OPTIMIZATION

• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?

FET Introduction

• Founders– President and CEO: Thieu Nguyen (Mr.)– Board Of Directors: George Nguyen (Mr.)– Board Of Directors: Hung Ho (Mr.)– Board Of Directors: Thien Vo (Mr.)

• Established in 2008, May.

FET Introduction – Products & Technology

Website Developme

nt - Graphic Design

Software Outsourcin

g

Hosting and

Domain services

E-commerce Solutions

Digital Marketing Solutions

WEB TECHNOLOGY

FET Introduction – Portfolio & Partner

SEARCH ENGINE OPTIMIZATION

• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?

Some questions

• Are you struggling to shift budget from traditional media into digital?

• What % of your OVERALL marketing budget do you think is devoted to DIGITAL?

• Roughly what % of your DIGITAL budget is spent on SEO?

• Roughly what % of your DIGITAL budget is spent on PPC?

What is SEO?

A subset of Search Engine Marketing

Improving your competitive position in the search engine

results listings

SEO helps to increase the traffic to one's site, SEO is not advertising

SEO in your Marketing Plan

Marketing Plan Marketing Plan Tr

aditi

onal

Mar

ketin

g Digital Marketing SMS PR Online

SEMSEO PPC PPI

Banner Ad

Social Media

Email

Viral Marketing

What is SEO?

SEM

SEO Paid Inclusion

Pay Per Click (PPC)

SEO vs. SEM & PPC

SEO vs. SEM & PPC

SEO SEM/PPC

Pros • Free (not including resources) • Searchers click on organic search results more often than paid PPC links• SEO skips the middle man (Google)

• Excellent at creating awareness quickly• Campaigns can be budgeted to fit a business’s needs

Cons • Time consuming• Takes longer to see results

• Can be pricey ($25-$100,000 a month)• Must be managed constantly (daily/weekly)• ROI can be difficult to manage• Clickfraud

SEO v.s. PPC

SEARCH ENGINE OPTIMINATION

• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?

Why bother with search engines?

81% of Internet consumers find web

sites via search engines & directories.

If your site is not in the Top 30, it most

likely won’t be found

Top 30 results receive over 90% of search

traffic

What is the most popular website?

Focus on the age of target customer?

Focus on location and purpose?

SEO seen as most effective in generating conversation

Most effective digital marketing tools for generating conversations

Source: © Copyright FORBES 2009

GOOGLE is KING!!!

SEO – Return of Investment

Simple calculation for ROI of SEOHow to Gauge the Missed Opportunity Costs• Calculate the missed opportunity cost of not ranking well for products and services that

you offer?

# of people searching for your keywords: ???Engine share: ???Expected click-through rate: ???Average conversion rate: ???

Average transaction amount: ???

Simple calculation for ROI of SEO# of people searching for your keywords

x

engine share (Google = 80%)

xexpected click-through rate

average conversion rate

average transaction amount

x x

• E.g.10,000/day x 80% x 10% x 5% x 50.000 VND = 2.000.000/day

SEARCH ENGINE OPTIMINATION

• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?

Implement Process

Strategy Site Analysis

SEO Compliance Submission Link

Building

WHY are there so many MISSED OPPORTUNITIES?

• There are 100 ways to make money in the digital era & 3 types of players

• Too many are still standing still, afraid of change, losing market share

• Too many others are constantly trying every options with miss a large portion of the low hanging fruit

• My recommendation is to follow the current winners of this industry. The ones focusing and maximizing every dime from the top highest return channel as of today.

• Only once the return is optimize, should you look for other options.

Importance of SEO

• “The #1 way to find new websites online is through Search Engines.”

• “4 out of every 5 Internet users say they use a Search Engine daily.”

• “80% of all Search Engine users say they stop looking for a site after the first 30 results.”

Importance of SEO

• Pick a good company• Don’t choose the cheapest company just

because they’re the cheapest• Plan on sticking with it• Dedicate a reasonable budget

Lose with SEO? Why?

• Quit after 2 or 3 months• Prevent Your SEO Company Making The

Necessary Changes• Don’t answer your SEO company’s emails or

phone calls• Send emails to your SEO several times a day

and call them frequently

Q & A

No Question off Limit!

THE END

For more information, please contact us at:FAR EAST TECHNOLOGY (FET)

Add: QQ10 Ba Vi St, Ward 15, Dist 10, HCM, Vietnam Tel: 0988608489 (Mr. Thieu)Website: www.fet.vn / www.webviendong.vn Email: info@webviendong.com