fet - search engine optimization (seo)
TRANSCRIPT
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SEARCH ENGINE OPTIMIZATION (SEO)
Presented by: Ho The Hung – FET CoEmail: [email protected]: 0906 388 099
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Agenda
• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?
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SEARCH ENGINE OPTIMIZATION
• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?
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FET Introduction
• Founders– President and CEO: Thieu Nguyen (Mr.)– Board Of Directors: George Nguyen (Mr.)– Board Of Directors: Hung Ho (Mr.)– Board Of Directors: Thien Vo (Mr.)
• Established in 2008, May.
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FET Introduction – Products & Technology
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FET Introduction – Portfolio & Partner
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SEARCH ENGINE OPTIMIZATION
• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?
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Some questions
• Are you struggling to shift budget from traditional media into digital?
• What % of your OVERALL marketing budget do you think is devoted to DIGITAL?
• Roughly what % of your DIGITAL budget is spent on SEO?
• Roughly what % of your DIGITAL budget is spent on PPC?
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What is SEO?
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SEO in your Marketing Plan
Marketing Plan
Social Media
Viral Marketing
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What is SEO?
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SEO vs. SEM & PPC
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SEO vs. SEM & PPC
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SEO v.s. PPC
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SEARCH ENGINE OPTIMINATION
• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?
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Why bother with search engines?
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What is the most popular website?
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Focus on the age of target customer?
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Focus on location and purpose?
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SEO seen as most effective in generating conversation
Most effective digital marketing tools for generating conversations
Source: © Copyright FORBES 2009
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GOOGLE is KING!!!
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SEO – Return of Investment
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Simple calculation for ROI of SEOHow to Gauge the Missed Opportunity Costs• Calculate the missed opportunity cost of not ranking well for products and services that
you offer?
# of people searching for your keywords: ???Engine share: ???Expected click-through rate: ???Average conversion rate: ???
Average transaction amount: ???
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Simple calculation for ROI of SEO
# of people searching for your keywords
x
engine share (Google = 80%)
xexpected click-through rate
average conversion rate
average transaction amount
x x
• E.g.10,000/day x 80% x 10% x 5% x 50.000 VND = 2.000.000/day
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SEARCH ENGINE OPTIMINATION
• FET Introduction• What is SEO?• Why SEO? • How to implement SEO?
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Implement Process
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WHY are there so many MISSED OPPORTUNITIES?
• There are 100 ways to make money in the digital era & 3 types of players
• Too many are still standing still, afraid of change, losing market share
• Too many others are constantly trying every options with miss a large portion of the low hanging fruit
• My recommendation is to follow the current winners of this industry. The ones focusing and maximizing every dime from the top highest return channel as of today.
• Only once the return is optimize, should you look for other options.
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Importance of SEO
• “The #1 way to find new websites online is through Search Engines.”
• “4 out of every 5 Internet users say they use a Search Engine daily.”
• “80% of all Search Engine users say they stop looking for a site after the first 30 results.”
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Importance of SEO
• Pick a good company• Don’t choose the cheapest company just
because they’re the cheapest• Plan on sticking with it• Dedicate a reasonable budget
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Lose with SEO? Why?
• Quit after 2 or 3 months• Prevent Your SEO Company Making The
Necessary Changes• Don’t answer your SEO company’s emails or
phone calls• Send emails to your SEO several times a day
and call them frequently
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Q & A
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THE END
For more information, please contact us at:FAR EAST TECHNOLOGY (FET)
Add: QQ10 Ba Vi St, Ward 15, Dist 10, HCM, Vietnam Tel: 0988608489 (Mr. Thieu)Website: www.fet.vn / www.webviendong.vn Email: [email protected]