search marketing world 2009

Maximising PR in a Recession

Presented by Eoin Kennedy

Slattery Communications

Traditional News Cycle

Journalist The Story

Proactive•Sources

•Research•Interviews

Reactive•PR news releases

•Events •Agenda

•Other news media

Your Audience

News is •Controlled•Follows a procedure•Limited Audience response

Current News Cycle

Journalist The StoryProactive

•Sources•Research•Interviews

Reactive•PR news releases

•Events •Agenda

•Other news media

Your Audience

BlogsTwitterSMSVideoSM

News is : •Procedural•Timely•Has limited audience response•Sourced from new channels

Blogs

Search ToolsGoogle (Web)/ Technotrati

/Icerocket (blogs)/RSS feeds Social Networks

Future News Cycle

Journalist The Story

Your Audience

Reactive•Events•Other news

Proactive•Blogs•Twitter•Social Networks•RSS

Citizen Journo

News becomes : •Interlinked•Instant•Content Snacked

The Press Release Evolves

Search Marketing World 2009

Print/Broadcast /Online

•News story•Online •TV spot

Twitter

Social

SEO

Flickr/Pix.ie/Podbean

Monitor and feedback

http://images.google.co.uk/imgres?imgurl=http://www.ostpl.com/Gallery/search_engine_marketing.jpg&imgrefurl=http://www.ostpl.com/SEO.aspx&usg=__YyKlh5vMGbYTr_EKonBS9HrHuhg=&h=323&w=330&sz=29&hl=en&start=3&sig2=vjk2CmCSrIWLJW9Vqu_N5g&um=1&tbnid=63LmHsuyOwX82M:&tbnh=116&tbnw=119&prev=/images%3Fq%3DSearch%2BEngine%2BOptimisation%26hl%3Den%26lr%3D%26rlz%3D1G1GGLQ_ENUK285%26um%3D1&ei=YJjDSeroFtjGjAfRsoGrCw

http://images.google.ie/imgres?imgurl=http://en.flossmanuals.net/floss/publish/WordPress/rsrc/WordPress/Introduction/icon_big.png&imgrefurl=http://en.flossmanuals.net/wordpress&usg=__9Ci6PkdewPwtgIa3STKGmaWlN7o=&h=375&w=420&sz=36&hl=en&start=2&um=1&tbnid=Yduk3uKrjyKpjM:&tbnh=112&tbnw=125&prev=/images%3Fq%3Dwordpress%26hl%3Den%26rlz%3D1T4RNWN_enIE241IE242%26sa%3DN%26um%3D1

http://images.google.co.uk/imgres?imgurl=http://www2.gruene-jugend.de/uploads/pic_podcast_463_full.jpg&imgrefurl=http://viskev.wordpress.com/&usg=__0u3XT9HseUv1WVp2G78aUiGbu-w=&h=406&w=450&sz=18&hl=en&start=6&sig2=AlVy2JIb41yeqyVfYAVljQ&um=1&tbnid=Qv3TWnViM5rWXM:&tbnh=115&tbnw=127&prev=/images%3Fq%3DPodcast%26hl%3Den%26lr%3D%26rlz%3D1G1GGLQ_ENUK285%26sa%3DN%26um%3D1&ei=K5XDScvHCtSHjAevkqGfCw

http://images.google.co.uk/imgres?imgurl=http://img.photobucket.com/albums/v337/palmaddicts/MoreMoreMoreMore%2520Palm%2520Addict/xxxxPalmAddict/extra%2520extra%2520palmaddict/goodness%2520more%2520Palm%2520Addict/PhewmorePA/zippymore/zipzip/ziiipppppy/Dave%2520Jackson/FreeSnap025.jpg&imgrefurl=http://palmaddict.typepad.com/palmaddicts/2007/01/20/index.html&usg=__fVzKXy66rwyDQvlG5Dh5O7rV3Po=&h=387&w=383&sz=81&hl=en&start=4&sig2=MqUUsAfGFrFXJTkF3Bzsug&um=1&tbnid=TnjMCOHotLTWLM:&tbnh=123&tbnw=122&prev=/images%3Fq%3Dvideocast%26hl%3Den%26lr%3D%26rlz%3D1G1GGLQ_ENUK285%26um%3D1&ei=TJXDSa63FYi2jAe84OSZCw

Repak Example

Free Ideas in a Recession

http://apps.facebook.com/getcreative/

Eoin Kennedy,Associate Director,Slattery CommunicationsTel: +353 1 6614055Web: www.slatterycommunications.ie, Blog: www.eoinkennedy.ie/blogTwitter: twitter.com/eoinkLinkedIn: www.linkedin.com/in/eoinkennedySkype: eoin.kennedy1 Facebook: EoinKennedy

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