sell yourself | use a digital portfolio to brand yourself in a tight job market

+ Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market

Presented by: Mona Wehbe9 | 20 |2011IABC Detroit

“Nobody’s built like you, you designed yourself” – Jay-Z

+What We Will Learn

Why a digital portfolio

Step-by-step resources

What to include

Register your site

Mobile, SEO, metadata

Blogging

+Before the Micro Blog, there was… The messenger bird

+Before the Micro Blog, there was… Yellow pages

White pages

+Before the Micro Blog, there was… Wanted Ads

+Before the Micro Blog, there was… Clark Kent, Lois Lane, &

traditional radio communication

+Before the Micro Blog, there was… I Love Lucy

+Before the Micro Blog, there was… Zack Morris and the

rise of the mobile phone

+Before the Micro Blog, there was… Rise of the

World Wide Web

+Communication Today

Just incase you thought communication was getting easier!

+The Conversation Prism

The art of listening,learning and sharing.

The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you're missing!

Source: http://www.theconversationprism.com/

The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network.

+Google

Your portfolio keeps you in control.

My Google search results pre portfolio

+Google

Your portfolio keeps you in control.

I don’t model!

Sure, I’ll claim my Twitter.

Not my Facebook. Wrong Mona!

A distant cousin perhaps??

Totally ME on my jet skis!!

Beth and ME!

+Google

Your portfolio keeps you in control.

Search Results Post Portfolio

+Build Your Brand | Digital Portfolio Benefits

Students or working professionals find value Showcase your capabilities, creativity &

experience Supplement your resume during job search Get “Googled” Don’t be shy, brag a little!

+First Step: Host your Site

Data from: www.top10bestwebsitehosting.com

Hosting:

Domain:

Hosting

A web hosting service is a type of Internet hosting service that allows

individuals and organizations to make their own Web site accessible

via the World Wide Web

Domain

Domain names are host names that identify Internet Protocol (IP)

resources such as Web sites. For example www.monawehbe.com

+Design you Web Site

www.weebly.com Drag and drop Web site builder 100s of professional themes No programming required Hosting can be included Blog function build in Multimedia features such as Flash, video,

audio players, slideshows, maps

+Think like an Agency

Show full scope of your capabilities

Demonstrate Diversity Corporate communications Event marketing Public Relations Digital Media

Resume

Contact

Blog

Express yourself | what is unique to you?

+Mobile Trends

70% of the worlds population now have a mobile phone

That’s over 5 billion mobile subscribers

In places like the U.S., it’s 9 in 10 people

Children are now more likely to own a mobile phone than a book

85% of kids owning a phone as to 73% having books!

Source: digitalbuzzblog.com

+

Your Web site is automatically optimized for mobile viewing through Weebly

Mobile Trends

+

SEO [Search Engine Optimization]

Improving the visibility of your Web site in a search

Metadata

Data that describes other data.That means keywords that describe the content or features of your individual pages that search engines use to categorize you. (I’ll explain!)

SEO, Keywords & Metadata

+Register your Web site

Maximize your exposure in search engine

Google, Yahoo, Bing

View Instructions Online

+

A blog is built into the Weebly platform for intuitive integration into your portfolio

Personalize your Portfolio

+

Give credit where credit is due. You are not a one (wo)man show. It shows visitors and employers that

you understand the value of teamwork and are not a spotlight hog

Don’t steal pictures

Be smart Follow the same rules you would for

your company’s web site as you would your own.

Ethics:101

+Questions

+Need Additional Consultation?

Mona Wehbe

(313) 702-1982

Wehbe.mona@gmail.com

Digital Portfolio | www.monawehbe.com

Download this presentation at www.monawehbe.com/blog

Some content, photos, images, and data were generated courtesy of Google search engine and are for educational purposes only. This presentation is not intended for mass distribution, duplication, sale or profit in any capacity.