seo: 2014 - strategy for beginners
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SEO: 2014
SEO Strategy for Beginners
To Do:
• Create a plan
• Develop
content
• Post to social
media
• Find links
In the beginning:
We’re all more than a little confused!
Where should I start? What do I do?
Start with a plan!
Start with a plan!
0 Determine your goals.
Start with a plan!
0 Determine your goals. 0 Develop a plan to meet them.
Goals – what should they be?
Goals – what should they be?
They can be anything!
Goals – what should they be?
They can be anything!0 Increase the traffic to my website
Goals – what should they be?
They can be anything!0 Increase the traffic to my website0 Increase my return visitor percentage
Goals – what should they be?
They can be anything!0 Increase the traffic to my website0 Increase my return visitor percentage0 Build Facebook likes to 200
Goals will determine your strategy.
Goal: Increase traffic to my website.
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.0 Promote this content across social media channels.
0 Facebook – consider promoting posts with ad0 Twitter 0 Google+0 Pinterest
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.0 Promote this content across social media channels.
0 Facebook – consider promoting posts with ad0 Twitter 0 Google+0 Pinterest
0 Launch a PPC campaign.
Goal: Increase traffic to my website.
0 Generate engaging content people will want to see.0 Promote this content across social media channels.
0 Facebook – consider promoting posts with ad0 Twitter 0 Google+0 Pinterest
0 Launch a PPC campaign.0 Promote topic in blog posts and articles and link to
site.
Goal: Increase return visitor percentage.
Come back!
Goal: Increase return visitor percentage.
0 Develop email marketing campaign to target former visitors.
Come back!
Goal: Increase return visitor percentage.
0 Develop email marketing campaign to target former visitors.
0 Utilize remarketing strategies with PPC ad campaign.
Come back!
Goal: Increase return visitor percentage.
0 Develop email marketing campaign to target former visitors.
0 Utilize remarketing strategies with PPC ad campaign.0 Offer special discount to Facebook fans.
Come back!
Goal: Increase likes on Facebook
Goal: Increase likes on Facebook
0 Offer special incentive to those who like
Goal: Increase likes on Facebook
0 Offer special incentive to those who like 0 Develop email campaign offering a special incentive if
you receive the like
Goal: Increase likes on Facebook
0 Offer special incentive to those who like 0 Develop email campaign offering a special incentive if
you receive the like0 Consider a Facebook ad
Research your keywords and competitors.
How we use keywords has changed but the overall purpose hasn’t.
keyword
How we use keywords has changed but the overall purpose hasn’t.
0 “Ultimately the end goal is the same whether we type a single word into a Google search box or whether we type a question in. We’re still looking for something and we want to find it – quickly.” Lori Hanks – Pure-Ecommerce
keyword
Use your keywords conversationally.
0 Incorporate your keywords into your content.0 Keep content natural.0 Have a conversation with your best friend.
Deliver your content through a conversation.
Incorporate your keywords into the conversation.
How do I . . .?
This is how you . . .
Incorporate your keywords into the conversation.
0 Keep content natural.
How do I . . .?
This is how you . . .
Incorporate your keywords into the conversation.
0 Keep content natural.0 Have a conversation with your best friend.
How do I . . .?
This is how you . . .
Incorporate your keywords into the conversation.
0 Keep content natural.0 Have a conversation with your best friend.0 Answer the questions – people are searching for the
answers!
How do I . . .?
This is how you . . .
Build relationships!
Build trust with your following.
Build trust with your following.
0 They have to be able to count on you to be there. Post regularly.
Build trust with your following.
0 They have to be able to count on you to be there. Post regularly.
0 They need to be able to rely on your information. Engaging, entertaining and informative content.
Build trust with your following.
0 They have to be able to count on you to be there. Post regularly.
0 They need to be able to rely on your information. Engaging, entertaining and informative content.
0 Be worth their time!
EARN links to your site.
You can’t buy respect – it must be earned!
Goal: earn links to site
Goal: earn links to site
0 Create content worthy of linking to.
Goal: earn links to site
0 Create content worthy of linking to.0 Promote content so people see it.
Goal: earn links to site
0 Create content worthy of linking to.0 Promote content so people see it.0 Identify who you would like a link from.
Goal: earn links to site
0 Create content worthy of linking to.0 Promote content so people see it.0 Identify who you would like a link from.0 Ask them for the link.
So what do you do?
SEO Strategy for Beginners
To Do:
• Create a plan
• Develop
content
• Post to social
media
• Find links
Come up with a plan!
0 Define your goals and determine what needs to be done.
Create content.
0 Engaging, Informative, Entertaining
Post to social media.
0 Develop an editorial calendar and follow it.
Find and earn links.
0 Target prospects, ask for and follow through.
Jen Varner, CEO@pureecommerce
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