service network – mcp eddcobo ericsson gmbh on the right track in the race for mobile internet...
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Service Network – MCP eddcobo Ericsson GmbH
On the right track in the racefor Mobile Internet
EricssonMobileService Network
Cornelius BoylanSolution Marketing ManagerM-Commerce
Cornelius.Boylan@edd.ericsson.se
Service Network – MCP eddcobo Ericsson GmbH
UMTS - What is new?UMTS - What is new?
• New Spectrum
• New Licenses
• New Operators
• New Competition
• New Infrastructure Elements
• New Terminals
• New Applications
• New Services
• New Players
• New Business Models
• New customer behavior
•...
Ericsson
Service Network – MCP eddcobo Ericsson GmbH
CurrentlySingle-service networks
Da
ta/I
P N
etw
ork
sD
ata
/IP
Ne
two
rks
Wir
ele
ss N
etw
ork
sW
ire
less
Ne
two
rks
Wir
elin
e N
etw
ork
sW
ire
line
Ne
two
rks
Ca
ble
TV
Ne
two
rks
Ca
ble
TV
Ne
two
rks
In futureMulti-service networks/client-server
ConnectivityConnectivity
Communications controlCommunications control
User applicationsUser applications
Vertical vs Horizontal
Core network
Service Network – MCP eddcobo Ericsson GmbH
Managing your businessThe operator dilemma
Core network
• Charging/billing
• Customer support
ServiceService
Portal
Service Network – MCP eddcobo Ericsson GmbH
Ericsson Service NetworkKeeping it all on one track
ServiceNetwork
Core network
ServiceService
Portal
• Charging/billing
• Customer support
Service Network – MCP eddcobo Ericsson GmbH
We believe that future operator stock value will be based upon number of subscribers and services
Ticketing
UnifiedMessaging
Banking
Betting
Purchasing
Fleet androute planner
Locationservices
Etc.
Etc.
Etc.
Service Network – MCP eddcobo Ericsson GmbH
Back-office
Mobile Commerce Platform Makes it Secure
Pre
sen
tati
on
User
Acc
ess
Sec
urity
Pay
men
t
mC
are
Application logic
Common Commerce Logic
Core Mobile Commerce
features
AP
I
API
AP
I
Presentation
Service Network – MCP eddcobo Ericsson GmbH
Unified messaging
Unified Messaging
Telephony Interface
E-mail client
WEB Interface
WAP Interface
SMS Interface
MMS Interface
VoicemailFax maile-mailvideopicturesetc.
Service Network – MCP eddcobo Ericsson GmbH
Hi Grandma!
Babysitting
tomorrow?
What is Multi-media Messaging?
Multimedia messaging service is an evolution of short message service (SMS).
--
It is a 3GPP and WAP standard and endorsed by most of the major terminal manufacturers and operators of the world.
--
Multimedia messaging service allows consumers to send/receive any combination of text, pictures, music, video and audio clip
messages amongst one another.
Service Network – MCP eddcobo Ericsson GmbH
Sport News
Click here andwatch the race
Interaction with Interactive Communications
MMSMessage
with notification
Sport News
Previous raceStatistics
Watch the race with Interactive
media
Service Network – MCP eddcobo Ericsson GmbH
– Media formats– Formatted Text– Graphics– Images– Speech and Audio Clips– Video Clips
– SMIL (Synchonized Multimedia Integration Language) – Combinations of the media formats– Layout– Timing
Multimedia Messaging Service
Service Network – MCP eddcobo Ericsson GmbH
Service Network – sales componentschoose between:
Building blocksPrepackaged
solutionsConsulting/
System Integration
Service Network – MCP eddcobo Ericsson GmbH
Ericsson Mobility World supports Application Developers
Business Partners
Community Members
EricssonMobility World
Associates
Technical supportDevelopment supportEarly information about new technology Access to test systemsFast-track approval of applications
Sales and marketing supportGlobal sales channelsGlobal best-practice networkMarketing cooperation
Business and innovation supportBusiness partnering for the entire life cycle of an application
Service Network – MCP eddcobo Ericsson GmbH
Ericsson and Partners Build End-to-End Solutions
Securing business opportunitiesin the Mobile Internet market
Making it possible for operatorsto climb the value-chain while maintainingtheir current business
Bringing applications to market
Service Network – MCP eddcobo Ericsson GmbH
Ericsson Products, Services and Partners are on the Right Track…
...so don’t miss the train!
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