showing how awesome you are! school and leadership branding
Post on 16-Jul-2015
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01
Steven W.
Anderson
Teaching, Learning and Relationship
Evangelist
Author/ASCD Author & Consultant
@web20classroom
http://www.web20classroom.org
Who Is Using Social Media?
✤ According to a 2014 Pew Internet Survey…
✤ 74% Of All Internet Users
✤ Age, Education Level, Annual Household Income or
Urbanity had no discernible difference in use.
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
It’s Not Just Teenagers…
✤ The next highest use amongst all subgroups is Latinos.
✤ 68% use Social Media of some kind.
✤ Percentages are slightly higher among native born and English
dominate speakers.
✤ Other Interesting Facts
✤ Spanish Dominate Speakers: 61%
✤ Ages 50-64: 55%
What Could They Possible Say?
✤ 132 Million Americans (or 42% of the entire US
population) log into Facebook everyday.
✤ 52.7 Million Americans use Twitter everyday sending
500 Million tweets.
✤ 25.6 Million Pinterest users with 2.5 Billion monthly
page views. (21% of all U.S. Internet Users)
http://expandedramblings.com/index.php/
Mobile Rules
✤ 40% of all mobile phone owners access a social
network at least once per day on the mobile device.
✤ Age, race, ethnicity or socioeconomic status does not
factor in.
✤ Population with accessing social networks on mobile
devices the most is Hispanics.
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
What do you want to do with this account? What do you hope to accomplish?
What do you want to communicate?
What Guidelines Are In Place? http://www.edutopia.org/blog/social-media-guidelines-steven-anderson
Guilford Schools Facebook Pagehttps://www.facebook.com/guilfordcountyschools
Baltimore City Schools-Northwest Middle #49https://www.facebook.com/northeastmiddleschoolcougars
Facebook Groups For Schoolshttps://www.facebook.com/about/groups/schools
Elementary Twitter Feed-Diggs-Latham ES-WSFCShttps://twitter.com/diggslatham
Middle School Administrator Twitter Feed-Wiley Magnet Middle School
Principal, Sean Gaillard
https://twitter.com/smgaillard
High School Twitter Feed-Carrboro High Schoolhttps://twitter.com/CHSJaguars
District YouTube Channelhttp://www.youtube.com/user/WakeCountySchools
Collier County Schools You Tubehttps://www.youtube.com/user/CollierSchools/videos
DC Public Schools Pinterest Accounthttp://www.pinterest.com/dcpsclassrooms/
01
Keep In Touch
✤ Steven W. Anderson
✤ steven.anderson@web20classroom.org
✤ @web20classroom
✤ about.me/steven.anderson
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