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SALES MANAGEMENT ASSIGNMENT
ON
EMERGENECE OF ONLINE SELLING IN INDIA
SUBMITTED TO SUBMITTED BY
DR. HERAMB NAYAK ABHINANDAN GHOSAL
(DEPRATMENT OF BUSINESS 03514901713
ADMINISTRATION) BBA (GEN) 5TH SEM
DEPARTMENT OF BUSINESS ADMINISTRATION
MAHARAJA SURAJMAL INSTITUTION
RECOGNISED BY UGC u/s 2(f)
AFFLIATED TO GURU GOBIND INDRAPRASTHA UNIVERSITY
C-4, JANAKPURI
ACKNOWLEDGEMENT
Project work is never the accomplishment of an individual rather it is an amalgamation of the efforts,
ideas and cooperation of number of entities.
The completion of the project study that follows, seemed to be a distant goal had it not been for the
contribution of Dr. Heramb Nayak, Assistant Professor, Department of Business Administration,
Maharaja Surajmal Institute for giving me this assignment on SALES QUERIES AND SALES
TERRITORIES. I thank him for the ideas and basic concepts he delivered and shared with me, as they
helped me a lot in accomplishing this assignment of mine.
ABHINANDAN GHOSAL
03514901713
BBA GENERAL
TABLE OF CONTENTS
CHAPTER
NO
CHAPTER NAME PAGE
NO
1 INTRODUCTION
1.1 Online Selling
1.2 Research Methodology
1
2 ONLINE SELLING
2.1 Sales Management
2.2 Nature of Sales Management
2.3 Importance of Sales Management
2.4 Online Selling
2.5 Advantages of Online Selling
4
3.
4
2.6 Disadvantages of Online Selling
2.7 Process of Online Selling
ANALYSIS AND INTERPRETATION
3.1 E-Commerce Industry in India
3.2 Impact of Online Selling against Traditional Selling in Present Day
Customers
3.3 Upcoming Trends in Online Selling
CONCLUSIONS AND RECOMMENDATIONS
12
24
BIBLIOGRAPHY
ANNEXURE: QUESTIONNAIRE
27
29
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