social media 101 - facebook edition

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Become Credible, Presentable, Engaging and Relevant

Social Media 101 - Creating a Facebook Fan Page

Attract – Convert - Repeat

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Can You Tell Me?

• How many people visit your web site daily?– Google Analytics

• What are their ages?– Tougher

• What is their education?– Not from Google

• How can you target specific demographics?

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Facebook Fan Page

• Currently over MILLIONs of active users and still growing

• Almost half the people in the US find out about news on FB

• Average user spends 20 minutes per visit• Check out Zappos, Reebok and Oreo

– Three different companies/markets– All using FB to promote their brands

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Facebook Fan Page

• However, before we can live on Carefree Drive we must first stake ourselves a claim

• Let’s start by creating a Facebook Fan Page

• Fan pages are different than your personal FB page

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Creating a Facebook Business Page

• Go to www.facebook.com.• Click on: “Create a page for a celebrity, brand

or business.” • Next, select the type of page you are going to

create. Important Note: Make certain to name the page as your company name.

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Creating a Facebook Business Page

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Creating a Facebook Business Page

• Choose Business category and name

• Make certain it matches your real company name

• No limitations

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Building Your Facebook Profile

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Building Your Facebook Profile

• Provide information about your business: what you do or sell, what your mission is, and the various ways you can be contacted.

• This information should be similar if not exactly like the info on your web site that describes what your business does.

• I cannot stress enough the importance of LIMITING the amount of information here. I learned it is best to keep it short. Again, the idea is that when they are attracted to your business page it should make them WANT to go to your website for more details.

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Facebook Page Picture

• Consider modifying your company logo so that you can see the name of the business even it shrinks to smaller icon

• Facebook recommends profile pics be 200 pixels wide and height can be 3x that size, but:

• Facebook accounts for only 176 px in the thumbnail area. So, either add a 12px border to your new profile photo OR just make yourpicture 176 x 176 px [since Facebook photos are ALWAYS a square]

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Getting People To “Like” Your Company

• Why should people “like” you? Remember this is a SOCIAL network. It is always better to be “liked” than “disliked”. The more “likes” you receive will show others who may not know you that you have something of interest to others

• Another reason to be “liked” is that is helps you obtain a special Facebook URL that makes it easier for people to find you

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Getting People To “Like” Your Company

• Start “Liking” Facebook pages that are relevant to your business. – Doing this creates links from your business page to

others.– Use @mentions in updates in order to cross

promote and draw more people to your page.– To find relevant Facebook pages begin by liking

industry publications [such as NetworkWorld], advisors [Convergence Readiness] and research firms [Gartner].

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Getting People To “Like” Your Company

• Suggest your new page to all of your Facebook friends and encourage them to do the same.

• Example of Message to Send to Friends:– “I’d like to welcome you to the new Convergence

Readiness business page! Like us to be the first to hear about upcoming seminars, listen to the newest podcasts, and read in depth articles providing direction to you on the communications technology industry.”

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Facebook Administration

• By giving someone Administrator access to your Facebook page they have permission to add or edit content to it. This permission includes:– Updating status.– Moderating comments posted to the wall.– Editing contents of the info tab.

• Steps to give administrative access to your account:– Underneath profile picture click “Edit Page”– In the left column, click “Manage Admins”– Type in the names you wish to act as an Admin

• Note: You must already be friends with the person(s) you choose to add as admins before you give them this access.

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Facebook Administration

• Go to View Insights to gather statistics on who is viewing your content

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Facebook Administration

• Insights tells you who is viewing, when they view, how often and even gives you their basic profile

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• Sign up for an instructor led virtual classroom session on this or other Readiness Education topics and receive a $250 credit! learn@cnvrg.com

Thank You!

Facebook Business Page