social media 101 for social nonprofits
Post on 29-Oct-2014
6 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Media 101
Introducti
ons
1. Where are your from?2. What do you do?3. Why are you here?4. What do you want to get out
of the workshop?5. What needs to happen this
morning for you to consider it successful?
Social media is social.It’s a dialogue not a monologue.
Gen Y connects with people, places and brands online
People connect around shared interests
People travel in packs
Anyone can participate
Who consumes social media?
Consumer Internet Barometer & Forrester Research
Social Technographics Ladder From Groundswell
“Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created.
The next growth wave will be expanding and incorporating these networks into our business lives.”
Lynn Franco Director of The Conference Board Consumer Research Center
People are talking about you.With or without you.
Social media allows you to connect with your audience and build relationships
Marketing in the social world •When you says it - it’s advertising•When fans say it - it’s real, genuine and has value. •People don’t want to be marketed to.
The Gorzka Model
LearnUse what you learn to drive market strategies and outreach
Listen and respond to needs in real time
Engage in conversations to establish trust and get to know your fans
Engage
Listen
Build Relatio
nships
ParticipateIn ways meaningful to your fans that add value to the relationship
Particip
ate
Be relevantBe authenticBe realspeak in the same conversation and language as your audience
When fans finds relevancy and value, they will be engaged
Email and Information Overload
Meet people where they are
Social Networks
Determine the path that’s right for you
Raise Awareness and
Generate Interest in what you are doing
Offer an unexpected view
Invite your audience to see things from a new perspective
Create an environment for collaboration
Engage your next generation audience
Identify Barriers
Who’s responsible?
• Staff – empower them to share what they are doing with the world.
• Board members – have them share their passion for your organization.
• Volunteers – encourage them to share their experiences and help recruit new ones.
Recruit
Ambassadors
Re-evaluating and re-writing job descriptions may be required
Educate your Leadership
Got Fear?
Storytelling 101
What does Success
Look Like?
Opportuniti
es
•Attract new fans•Raise Awareness•Raise money•Show volunteer appreciation & recruit more•Develop your next generation audience•Show greater value to sponsors
People are connecting around things they are passionate about.It could be YOU!
Creativity and Innovation
Are you Ready?
Mobilize your fans to tell others about you
Engage your passionate fans!
It’s not just an engagement tool. It’s a measurement tool.
It’s about the interaction.
Measure ROI with different metrics than traditional
marketing.
• Actionable insights and listening and research as marketing currency– Listening-what do people think of you?– Energizing –WOM-how quickly is the
message spreading and who said it?– Embracing-who’s participating, how,
why?
Metrics
RelationshipsConnectionsFree Love
Julia GorzkaPresident and Founder
Brand Tampa - City Linkage
www.BrandTampa.comwww.CityLinkage.com
twitter.com/dtownerjulia@brandtampa.com
(813) 690-2100
top related