social media essentials -- facebook

Social Media Essentials -- Facebook

Sandra Fernandez

Manager of Public Relations & Social Media Administrator

Houston Public Library

Facebook Facts• Facebook has 610,736,920 MEMBER PROFILES.

That's one for every ELEVEN people on the planet.

• More than half—51 percent—of Americans age 12 and older are using Facebook.

• Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.

• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx

Facebook Facts• EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000

messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.

• 65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.

• Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.

• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx

Facebook Facts• Zynga, Facebook’s biggest app developer, has 19 games that

attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)

• Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.

• Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.

• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx

Facebook Facts• AMERICANS make up 24% of users, followed by

Indonesians (6%), Brits (5%), and Turks (4%).

• Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).

• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx

Fill Out Your Profile Profile Edit Profile

Hometown

Languages

About Me REMINDER: use Keywords!

Profile Pic Not as formal as LinkedIn Show your personality Keep within your business standards

Thumbnail

Fill Out Your Profile Featured people

Family Friends

Education & Work At least current job At least college where you graduated/obtained degree

Philosophy Arts & Entertainment Sports Activities & Interests

Contact Information

Username

www.facebook.com/username

Restrictions on “Fan” Page

Look for your name

Permanent

Personal Profile Page – Get Acquainted

Personal Profile vs “Fan” Page/Business Page

Edit Profile

Personal info

Facebook Photo Banner

Activity

Customize – Activity

Change your photo banner

Personal Profile Page – Get Acquainted

Share Status

Tag Question Photo Link Video

Personal Profile Page – Get Acquainted Wall

Info

Notes

Friends You May Know

Family

Add badge to your site

Personal Profile Page – Maintenance

Share Status Question Photo Link Video

Target your updates

Activity

Share – Activity

Post a status update, include one tag.

“Fan” Page – Setup

Edit Page

Your Settings Page Visibility Default Landing Tab Posting Ability

“Fan” Page – Setup

Basic Information Category & Subcategory About Description General Information Email Phone Website

“Fan” Page – Setup

Profile Pic Thumbnail

Featured

Marketing Get a Badge Add a Like Box to your Website Create an Alias Send an Update

“Fan” Page – Setup

Manage Admins

Apps FBML Landing Pages

Insights

Deals – check-ins

“Fan” Page – Maintenance

Use Facebook as Page

View notifications

Share Status

Tag Question Photo Link Video

Use Facebook as PageView notifications

ShareStatus

TagQuestion

PhotoLink

Video

“Fan” Page – Maintenance

Target Your Updates

Info

Photos Upload photos Use Simple Uploader Organize Photos Edit Album Edit Photos Tag Photos

Use Facebook as PageView notifications

ShareStatus

TagQuestion

PhotoLink

Video

“Fan” Page – Maintenance

Events Create an event Send to your fans

Comment

Like

The top-10 reasons why consumers follow a company on Facebook1. 40% want to receive discounts and promotions2. 37% want to show support for the brand/company3. 36% hope (want) to get free samples, a coupon

(a.k.a. freebies)4. 34% want to stay informed about the activities of

the company5. 33% want to get updates on future products

Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company-facebook

The top-10 reasons why consumers follow a company on Facebook6. 30% want to get updates and information on

future sales7. 27% like to get fun and entertainment out of it8. 25% want to get access to exclusive content9. 22% mentioned they were referred by someone to

follow this brand/company10. 21% want just to learn more about the company

Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company-facebook

Examples of Great Facebook “Fan” Pages Best Buy: www.facebook.com/bestbuy

Dell: www.facebook.com/dell

Doritos: www.facebook.com/doritos

iTunes: www.facebook.com/iTunes

Jones Soda: www.facebook.com/iTunes

Kaplan SAT & ACT Prep: www.facebook.com/KaplanSAT

McDonald’s: www.facebook.com/McDonalds

Porsche: www.facebook.com/porsche

Skittles: www.facebook.com/skittles

Vitamin Water: www.facebook.com/vitaminwater

Zappos: www.facebook.com/zappos

Promote Facebook on other sites

Add personal profile badge to your site

Get a “Fan” Page Badge

Add a “Fan” Page Like Box to your Website

Newsfeed

Most Recent Subcategories Lists Edit Options Doesn’t show everything

Top news

Hide

Messages & Events Messages

Messages Updates

Events Upcoming Events RSVP Remove this Event Friends Events Birthdays Create an event

Invite your friends

Activity

Message – Activity

Send a message.

Friends Build your network Friend requests

Not now Hidden requests

Find Friends Invite Friends People You May Know Edit Friends Lists Search Friends Contacts

Activity

Friends – Activity

Search for a friendSend a “friend” request

Other

Groups Create a group

Apps Beware the zombies and vampires!

Chat Online vs offline

Other Notifications

Friend requests Messages Activity

Account Settings Download Your Information Join a Network Notifications

Other

Privacy Settings Customize your settings

Build Your Network Friends Pages Groups

Activity

Privacy – Activity

Update your settings.

Other

Places Mobile Check-ins

Third-Party Tools HootSuite TweetDeck Seesmic

Metrics

Create goals and measure your success

“Fan” Page Insights Users Interactions Demographics Activity External Referrers Media Consumption

Link shorteners HootSuite Bit.ly

Tips

Your page/wall should have content relevant to how you make your living

Use Keywords

Create Facebook strategies and policies

Comment Share

Don’t automate your posts

Tips

Publish on the weekend

The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m.

Write simply and plainly

Watch Your Post Frequency and Timing

Listen Facebook Search

Tips Tag

Photos Updates

Notes Pull in your blog

Questions: Keep your answer choices to three or less.

Promotions Guidelines: http://www.facebook.com/promotions_guidelines.php

Where to find me www.SandraSays.com

www.twitter.com/sandrasays

www.facebook.com/sandrasays

www.linkedin.com/in/sandrafernandez

sandra@sandrasays.com