social media ethics

David Kamerer, PhD, APR

How The Narcissistic Keep In Touch With The Feckless

It’s not that you can publish using these tools;

It’s that everyone can publish using these tools

ADVOCACYWe serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.

HONESTYWe adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

EXPERTISEWe acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

INDEPENDENCEWe provide objective counsel to those we represent. We are accountable for our actions.

LOYALTYWe are faithful to those we represent, while honoring our obligation to serve the public interest.

FAIRNESSWe deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression. 

•Free flow of information•Competition•Disclosure of information•Safeguarding confidences•Conflicts of interest•Enhancing the profession

•Respect copyright

•Creative Commons

Can-spam Act:

•bans false or misleading header information•prohibits deceptive subject lines•requires that your email give recipients an opt-out method•requires that commercial email be identified as an advertisement and include the sender's valid physical postal address

Details:http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

•Link – Share•Add something of value•Be honest, transparent•Listen•Be conversational•Respect intellectual property•Avoid “push” tactics, don’t spam

http://twitter.com/MarioSundar

•Let’s talk about ME•Failure to disclose•Push, push, push•Seek conflict•Steal intellectual property•Use channels to “game” the system

http://twitter.com/ksfoodie

Google never forgets

http://DouglasandMain.com

Twitter search (local) orhttp://twitterlocal.net

Social media blog:http://davidkamerer.com/spoonful

Public relations blog:http://PRNeededHere.com

Email:david@davidkamerer.com

dkamerer@luc.edu