social media for nonprofit volunteer recruitment
Post on 11-May-2015
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#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman ! !
Effective use of Social Media For Volunteer Program Support
Focus:
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Give Back 2013 Project #GiveBack13
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Look for bonus info at the end of this presentation.
How does social media work?
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Interconnected
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
How can you use social media to support your volunteer program?
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Communicate
Connect
Build Community
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
It’s Social AND Mobile
It’s Human and Emotional
Social media isn’t about technology. It’s about people. - @alizasherman
2012 Social Network Benchmark Report
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Nonprofits are using social networks to… 1. Expand their base. 2. Engage members. 3. Grow fundraising.
So you want volunteers?
Use Visuals
Eye-catching images
Human faces
In the moment
Behind the scenes
Video
Calls to Action
Clear.
Succinct.
Easy.
Repeated.
Thank Volunteers
Recognize Volunteers
Ask for Volunteers
Ask for Volunteers
Show volunteers
Why images are so important…
Why being clear is so important…
Tell us more…
But what does it mean?
We know what this means…
We know what this means…
We know what this means…
Who are you trying to reach and what are you trying to get them to do?
1. Start with your goals
Achievable goals
o Build your brand o Increase awareness o Inform, educate, inspire o Attract attention o Amplify messages o Stimulate actions
2. Find your tribe
The right people
o People you know o People they know o Interested in the issues o The right age o The right place o The right time
3. Map out your process
Things to consider
o Who is responsible? o What tools should you use? o How often can you engage? o What should you automate? o What will you say /show? o How will you measure?
How will you measure and determine success?
Your Social Media Toolkit
o Position = Messaging Map o Plan = Social Media Calendar o Listen = Monitoring o Engage = Social Networks o Assess = Measurement
Pick the tools that work well for you and that get you closer to the people you want to reach and serve.�-- @alizasherman
Win
o aliza@mediaegg.com o @alizasherman o alizasherman.com
Aliza Sherman
Bonus!
Social Media Posting
Facebook!
Twitter!
Tumblr!
YouTube!
Flickr!
Google+
Pinterest!
Instagram!
Blog!
At Least 1x Daily
At Least Several Times a Day
At Least Weekly
At Least Monthly
Check your dashboard several Bmes a day.
Post more on your main channels. Example: If Tumblr is your main channel, increase posBng frequency.
Social Media Activities
Facebook! Twitter! Tumblr!YouTube! Flickr!Google+ Pinterest! Instagram!Blog!
PosBng Growing
Listening Sharing
Engaging Min. Bme spent daily = 1-‐2 hours
15 min 15 min+
30 min 30 min
30 min+
High Priority Daily AcBviBes
Social Media Integration
Facebook!
Twitter!
Tumblr!
Google+
Pinterest!
Blog!
Can also autopost or stream to a widget or app… This Channel
Facebook! Twitter!
Twitter! Blog!
Blog! Facebook!
Facebook! Twitter!
Google+
In some cases, you have to use a 3rd party app or plug-‐in to connecBon two channels.
Check out IFTTT to connect two different channels for autopost.
Example: Post Instagram photos to your Facebook Page or tweet Delicious bookmarks.
Social Media Integration
Tumblr!
YouTube!
Flickr!
Instagram!
This Channel
Blog!
Facebook! Twitter!
Can also autopost or stream to a widget or app…
Tumblr! Blog!
Facebook! Twitter! Tumblr!
Facebook! Twitter!
Facebook! Twitter! Orkut
Flickr! Foursquare!
In some cases, you have to use a 3rd party app or plug-‐in to connecBon two channels.
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