social media for publicity and pr

@lisabuyer Facts•I Live in Celebration, Florida

@lisabuyer

@lisabuyer Facts•Traditional PR background•Agency owner since 1996

•Author of Social PR Secrets

•Editor of SocialPRChat •Column in Search Engine Watch •Covers trending topics and news related to Search, Social and Public Relations

Inspiring Social PR Agenda

• Social PR Headlines and One Liners• PR Evolution and Revolution• Reporting Company News with Search and

Social Media• Visual PR Dos and Don’ts• Mobile PR Dos and Don’ts • Measuring What Matters• Social PR Wisdoms

I agree…to the reasoning

And there are those that need a PR firm

Social PR Revolution

• Search Engines• Blogging for PR• Influencing for PR via Social Media

The new public relations looks totally different

But is actually based on same principles

Photo by Ari Helminen - Creative Commons Attribution License http://www.flickr.com/photos/36093266@N06 Created with Haiku Deck

Audience + Content

• Audience– Journalist – Social Media Community– Customers, Prospects, Investors

• Content – to help them– they like– they need

@lisabuyer

@lisabuyer

@lisabuyer

@lisabuyer

@lisabuyer

@lisabuyer

Today’s Social PR Content• What does it look like?

– Optimized with keywords or #hashtags– Less is more – words, links– Images and video– PR Tweets in 120 characters or less– Facebook Posts 90 characters or less– 3 versions – paid, blog and newsroom

version– Paying to Play…Yes.

@lisabuyer

@lisabuyer

Photo by Silly Little Man - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/44036847@N05 Created with Haiku Deck

@lisabuyer

@lisabuyer

Today’s Mobile PR• Who are we writing for?

– Mobile Apps– Mobile News– Mobile Users– Mobile Search– Mobile Social – Your social media channels like Twitter,

Facebook, LinkedIn, Foursquare, Instagram and Google +

Mobile PR Content

• Slides • Short Headlines• Font sizes • Image with a headline• First 100 characters most important• Write for the RT, Favorite or share

More Social Media Training

• Lisa Buyer is affiliated with the following social media and online marketing training organizations – http://bootcampdigital.com/