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    Media relations are relations that deal with thecommunications media in seeking publicity or

    responding to their interest in the organization.

    Build goodrelationship

    with journalists

    Introduce yourproject to the

    media

    Promote storyideas to the

    media

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    It will help by gettingrecognition for the

    projects

    Demonstrate the benefitof the projects to the

    target audiences

    Improve chance of morefunding

    It is another method toinfluence regional policy

    Will have a legalrequirement to do

    communications & PublicRelations activities for

    the projects

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    Influence your audiences towards action

    Enhance your organization's reputation

    Promote your organization's services

    Provide third-party endorsements

    Establish positive relationships that can "smooth over" difficult times

    Make your organization the "go to" resource

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    Unless there are reasons forwithholding information,

    arrangements should be made forproviding information to the media, at

    their request or to meet

    organizational requirements

    These arrangements make up theorganizations approach to managing

    media relations

    Relationships with journalists, editorsand other media personnel should be

    established and built over time

    Information provided to journalistsand others should be of genuineinterest to them, it should be

    newsworthy or fit the needs of thepublications or programmers for

    which they work

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    Always providehonest, factual

    information

    Do not showfavoritism toward

    any individualstations,

    newspapers, or

    magazines

    Give news releasesto all the media at

    the same time

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    Study newspapers atfirst hand

    Read the profiles on any publications

    Make use of the media lists supplied by thePublic Relations people or by the

    organization

    Keep up to date with news of newpublications and publishing plans as

    announced on the Internet or and mediumof media

    Subscribe to information sources availableeither through e-mail, mail etcetera

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    The value of openness is particularlyapparent at times of crisis, but its benefits

    are also realized whenever theorganizations activities are called into

    question

    The organization can guarantee for itselfgood and favorable coverage, or good

    publicity, which it cannot, but so that linesof communication are open

    Where relationships are alreadyestablished and the organization is knownto journalist, members of the organization

    know who they can contact to explain

    their objectives and activities

    Favorable coverage cannot beguaranteed, but having relationship withthe media already in place will improve

    the likelihood that coverage will be

    informed

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    MEDIA RELATIONS PUBLIC RELATIONS

    Display and classified ads in newspapers, consumer

    magazines, trade technical and professional journals

    News Stories, features article, picture of the press.

    Internal and external journals

    Commercial (films or video-tapes) and advertising

    films for showing on televisions and cinema screens

    Documentary, sponsored or industrial films, video-

    tapes, video discs, slides, television programme

    material, television newsPosters, signs and other outdoor and transportations

    advertising

    Taped radio interviews, studio interviews, phone-ins,

    news

    Public, trade, private, mobile exhibitions Educational visual aid posters

    Sales promotion and merchandising schemes

    Seminars, conferences - spoken words sometimes

    combined with film shows, slide presentations andexhibits

    Point-of-sale displays Press facility visits, works visits

    Leaflets and catalogues

    Annual reports and accountsDirect mail

    Door-to-door mail drops

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    Daily Morning

    Newspapers

    Regional or CityDaily MorningNewspapers

    Sunday

    Newspapers

    Magazines Televisions Radios

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    Publicity is the communication that a postproduces or attempts to get in connection

    with an event or activity.

    Publicity can be in the form of a talk, specialevent, dinner, demonstration, exhibit,

    interview, conference, news story, featurestory, or photo essay.

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    Maintaining apositive public

    presence

    Handlingnegativepublicity

    Enhancing theeffectiveness

    of otherpromotionalmix elements

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    Sound editorial judgment, diverse and

    versatile enough to apply to a greatvariety of media

    Creativity, capable of finding and

    defining the interesting, the novel, thesignificant in any subject that arises

    Writing skill, graphic communications,and an ear for vocal communication

    High productivity and motivation

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    Local community involvement Industry community involvement Newsletters, newspapers, and company magazines Employee relations Media relations

    1. Continuous public relationsactivities

    News or press releases News or press conferences Ceremonies, openings, and events Announcements Feature stories Press and trade seminars

    Marketing research

    2. Pre-planned, short-termactivities

    Negative publicity Media interviews

    3.Unpredictable, short-termactivities

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    NEWS RELEASE :

    New release/press release/publicity release is a document that alerts theprint media (newspapers and magazines) of an upcoming newsworthy

    event. It can be written in such a way that they will be eager to promote the

    event in advance and cover the event as it happens. There is a basicformat that press releases follow and the media expects to receive.

    The following rules should be observed in any news release:Be accurate

    FactualBrief

    InformativeObjective

    Be specific.

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    RADIO AND TELEVISION

    Local radio and television stations are another source forplacing news items and stories. As with newspapers, it isimportant to know the media and the types of stories in

    which they might be interested.The following suggestions are helpful in trying to place

    stories:

    Make contactsDraft proposalsGet professional help

    Evaluate news subjectsConsider the production of programs

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    TYPES OFINVITATION

    Publicrelations

    newswires

    Telephone

    faxmemo

    letter

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    Determine yourtarget audience

    Determine the

    purpose of theadvertisement

    Determine how tomatch the purpose of

    the advertisementwith the needs of

    your target audience

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    GUIDELINEPROVIDED

    EXHIBITION

    Theme

    Impact

    Identification

    PropsPhotos

    Professionalassistance

    Location

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    news value

    High credibility

    significant word-of-mouth messages from

    interpersonal sources

    perception of having mediaendorsement of media

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    the timing of news release isalmost entirely up to media

    not always reported theway provider wants it

    there might be

    errors due toomissions

    inaccuracy.