stc13ld communications & publicity social media basic plan
DESCRIPTION
Slides for Leadership Day at the STC Summit 2013 This is a basic Social Media plan, based on a Community with limited super powers. Since your community will have a different set of super powers and different kryptonite, your basic plan will be your own. Use these as a sample and then share your story with us.TRANSCRIPT
STC13 Leadership Program
Communications & PublicityPart Two: Social Media
Viqui Dill, STC Senior Member
Eeny, meeny, miney, mo Who needs all these social media outlets
anyway? BlogsFacebookFlickr Linked InPinterestTwitter YouTube
7 Social Media Outlets!!!How much or how little you plan to communicate depends on # volunteers communication skills of volunteers
preferences of volunteerspreferences of members
7 Social Media Outlets???Keep in mind
any communication is better than none
we are staffed by volunteerssuccessful communities all across the spectrum
1 > 0
Step one: blog postMore than 140 characters Graphics and photosWho/what/when/where/whyAll the infoLinks to related materialTestimonialsGushSearchableFindable
Tweet the blog post140 characters Link to blog postProvocative statementTag @STC_org Hashtag #STCorg #TechComm Schedule lots and lots of tweets Tweetdeck Example: Want to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more http://notebook.stc.org/xxx #STCorg #TechComm
Link In the tweet Choose the best tweet Convert back to EnglishAttach the link Notifications to members emailedPost in many groups
Newletter/email Email voted #1 Recycle the Linked In post Headline BodyLink to blog post
Say cheese Make a simple graphic3 inch by 2 inch format Faces and text Any picture is better than no picturePower point to png
FacebookA short introductory
sentence or twoA link to the blog post within
the first few lines of text A simple graphic that looks
good in a 3” x 2” format Tag the graphic as much
as possible Most of the text after the link
Facebook again Facebook posts can be
scheduled. Weekdays are usually best. Mornings are usually best. Experiment with your group.
QuestionsDo you have any of these forms of Social
Media?Do you have a Social Media guru for your
group? What’s your super power?What’s your kryptonite?
1 > 0
Connect with me Read the bio
http://www.stcwdc.org/bios/dill_bio.shtml
Email [email protected]
@viqui_dill https://twitter.com/viqui_dill
Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5
Facebook https://www.facebook.com/viqui.dill