kirk neal, virginia tech sanrem publicity. responsibilities: the communications specialist will be...
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Kirk Neal, Virginia Tech
SANREM Publicity
Responsibilities:Responsibilities: The Communications Specialist will be responsible for The Communications Specialist will be responsible for
implementing a communications strategy that targets implementing a communications strategy that targets the scientific community, international community and the scientific community, international community and the general publicthe general public
Develop and maintain electronic communication Develop and maintain electronic communication linkages to all SANREM CRSP institutions and linkages to all SANREM CRSP institutions and partnerspartners
Coordinate technical development of the SANREM Coordinate technical development of the SANREM knowledge management systemknowledge management system
Maintain the SANREM CRSP web site Maintain the SANREM CRSP web site Produce and edit annual reports, brochures, Produce and edit annual reports, brochures,
newsletters, news releases and other publicationsnewsletters, news releases and other publications
Editor/Communications Specialist— Kirk Neal
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
The SANREM image:The SANREM image: Impact orientedImpact oriented Innovative researchInnovative research ParticipatoryParticipatory
To support our mission of communicating positive impact of SANREM around the world
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
SANREM CommunicationsSANREM Communications
Compile information on projects and other Compile information on projects and other SA & NRM items of interestSA & NRM items of interest
Contact SA & NRM professionals for Contact SA & NRM professionals for informationinformation
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
The Website
Disseminate via …
Email News
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
Electronic
… …and Other Materialsand Other MaterialsBrochuresResearch Brief
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
Journals,
magazines
Our AudiencesOur Audiences
USAIDUSAIDSANREM PeersSANREM PeersHost country mediaHost country mediaHost country Host country
governments and governments and scientists (SA & scientists (SA & NRM practitioners)NRM practitioners)
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
Your college community or organization
U.S. CongressGeneral publicGeneral public International International
organizationsorganizations
Tell StoriesTell Stories
• Success Stories
• Case Studies
• First Person
• Before and After
• Photo and Caption
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
What information do I need What was the problem?What was the problem? What did your research show?What did your research show? What did you learn?What did you learn? What did your intervention do?What did your intervention do? What were the results? The impact?What were the results? The impact?
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
Anecdotes How can we show the local people and How can we show the local people and
their involvement/interactions?their involvement/interactions? What unusual happened?What unusual happened? Anecdotes make it more fun to readAnecdotes make it more fun to read
Photos – Photos – How to take, what formatHow to take, what format Take pictures of someone Take pictures of someone doingdoing
somethingsomething Don’t center everything!Don’t center everything! Send in jpeg filesSend in jpeg files Don’t send photos in a Word Don’t send photos in a Word
document or PowerPoint filedocument or PowerPoint file Use medium or high resolution setting Use medium or high resolution setting
on digital cameras-- 300 dpi for printon digital cameras-- 300 dpi for print
Not so useful, for our purposes
Much better_____________________________________________________________________________________
_Annual Meeting Blacksburg, Virginia 18-20 April 2006
USAID BrandingUSAID Branding
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
Use their new logo
Disseminate, disseminateDisseminate, disseminate Use SANREM materials—Use SANREM materials—
hand them out!hand them out!
Contact us if you need Contact us if you need informationinformation
All information is on our All information is on our website in pdf form for website in pdf form for you to printyou to print
Use the SANREM logo
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Annual Meeting Blacksburg, Virginia 18-20 April 2006
The most important thing . . .The most important thing . . .
Just Just send us stuffsend us stuff! Even if it’s only an idea.! Even if it’s only an idea.
Web site:
http://www.oired.vt.edu/sanremcrsp
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Annual Meeting Blacksburg, Virginia 18-20 April 2006