social media in #seo

The role of Social Media in SEO

This hour

About you, not meLots of Q&ADon't be shyNo real truthIt's work in motion!

About me

GJ Bramer, MIMNetherlands, AlkmaarSEO, SEA, Social MediaOnline marketingJudge European Search Awards

SEO On site● content● keywords● structure● speed

SEO off site● links● reputation● age

So: where comes Social Media?

FacebookLinkedInTwitterPinterestGoogle+

Yes: Links, signals, reputation!

History:real time search resultssocial signalsGoogle + en + buttonpersonalization

How to optimize SM profiles

● Keywords● Google Trends● Google Adwords

(editor)● competition● Complete profiles● Ask to share● Engagement!

Intermission

LinkedIn ● Company page● Linking employees

to company page● profile with links

Twitter ● hashtags● pictures● Google shows Twitter in

search results!

Facebook ● hashtags● custom url page● pics

Google+ ● Local Listing● Title tags in posts etc● Only few people are there .....● It's Google

Result(s)

Others

PinterestYoutubeInstagramWhat's next

Takeways:● choose● it's not about you● engage● provide useful stuff● don't be stupid!