social media marketing tools

Social Media Marketing Tools

Sylwia Presley

Contents(1)Introduction: Social Media Landscape

(2)Social Media Tools and Branding(3) Few tips on Content and Relationship Management

IntroductionSocial Media Landscape

http://www.sarahgbennett.com/MyWonderings/

http://epracticemedia.com/

Criteria of SM Landscape

Type of tool, options

Type of behavior

Type of content

Type of device

Type of activity

Mixed functionality

Social Media Tools

Branding

Blogging

Writing an on-line journal with posts published in reverse chronological order.

Wordpress, Blogger, Posterous, Tumblr, Squarespace.

Title, subtitle; sidebar; tags, categories; archives; pages, posts and comments; RSS feeds, pingback; about section.

Allows longer posts and all types of content.

Microblogging

Writing short messages (Twitter: 140) published in reverse chronological order.

Twitter, Plurk, 12secons.tv, AudioBoo, DailyBooth.

Profile/Bio; update, response, direct message; following; lists; hashtags and trends; shortened URLs; additional applications.

Allows real-time communication; enhances networking with any person; is non-intrusive; allows sharing various content.

Social Networking

Building and maintaining relationships based on common interests, relationships and experiences.

Facebook, MySpace, LinkedIn, Shelfari, Hi5, LastFM.

Profile; Privacy; Friends; Photos, Videos; other options; wall updates, messaging.

Allows you to connect through your networks, develop new relationships and share content to relevant audiences.

Video Sharing

Uploading video files to a dedicated platform to share with larger audience and allow feedback.

YouTube, Vimeo, Hulu

Channels and Profiles; Video formats; tagging and description; privacy; comments; rating.

Allows you to share video content; collect feedback; document events; share, rate and discuss content of others.

Photo Sharing

Uploading photo files to a dedicated platform to share them with larger audience and allow feedback.

Flickr, Fotki, Picassa, Photobucket.

Profile; gallery; tags and description; rating; comments; Creative Commons.

Allows you to share photo documentation, create galleries, receive feedback but also comment, rate and share photos of other users.

Audio Sharing

Uploading audio files to a dedicated platform to share with larger audience and allow feedback.

iTunes, iPadio

Channels and Profiles; audio formats; tagging and description; privacy; comments; rating.

Allows you to share your own audio content and discuss it with others; share, rate and discuss their podcasts.

Document Sharing

Allows you to upload documents to share them with your contacts and receive feedback;

SlideShare, Prezi, Sribd.

Profile; documents; tags and description; events; comments; contacts.

Great tool to share documents from events and presentations; great knowledge pool of free resources and case studies.

Livestreaming

Real-time streaming of video content on-line.

Ustream, Qik, Bambuser.

Channel; social feed/chat; tags and description; contacts; Twitter and YouTube integration.

Allows you to document events real-time and interact with your audience.

Geo-Location

Tools based on geographical location of your updates.

Foursquare, Panoramio, #uksnow map 2.0

Profile; options; contacts; updates; tags; gaming elements; visualization.

Allows you to network based on your location.

Forums

On-line communities based on textual discussions on specific topics in form of threads.

Google Groups, Nikonians.org, tvforum.co.uk

Profile; thread and post; responses; membership types; moderation.

Allows you to discuss specific issues and hobbies with similarly minded people in closed, moderated environment.

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TipsContent and Relationship

Management

Social Bookmarking

Allows you to save and organize links

RSS Readers

Allows you to read all blog RSS feeds in one place.

Aggregating

Allows you to collect all your own updates in one place.

Automating

Allows you to post one update to all your platforms.

Monitoring

Tools providing you with stats (Google Analytics) and feeds on how your brand is mentioned on-line (Google Alerts).

Ethics, privacy, transparency

Rules of on-line presence (ethics)

Access to information (privacy)

Openness, honesty, copy rights (transparency)

QUESTIONS:What is YOUR social media

landscape?What is YOUR voice? What is YOUR brand?

THANK YOU!www.sylwiapresley.com

www.nfpvoice.com@presleysylwia

sylwiapresley@gmail.com