social media marketing tools
DESCRIPTION
Social Media Marketing Tools - introductionTRANSCRIPT
Social Media Marketing Tools
Sylwia Presley
Contents(1)Introduction: Social Media Landscape
(2)Social Media Tools and Branding(3) Few tips on Content and Relationship Management
IntroductionSocial Media Landscape
http://www.sarahgbennett.com/MyWonderings/
http://epracticemedia.com/
Criteria of SM Landscape
Type of tool, options
Type of behavior
Type of content
Type of device
Type of activity
Mixed functionality
Social Media Tools
Branding
Blogging
Writing an on-line journal with posts published in reverse chronological order.
Wordpress, Blogger, Posterous, Tumblr, Squarespace.
Title, subtitle; sidebar; tags, categories; archives; pages, posts and comments; RSS feeds, pingback; about section.
Allows longer posts and all types of content.
Microblogging
Writing short messages (Twitter: 140) published in reverse chronological order.
Twitter, Plurk, 12secons.tv, AudioBoo, DailyBooth.
Profile/Bio; update, response, direct message; following; lists; hashtags and trends; shortened URLs; additional applications.
Allows real-time communication; enhances networking with any person; is non-intrusive; allows sharing various content.
Social Networking
Building and maintaining relationships based on common interests, relationships and experiences.
Facebook, MySpace, LinkedIn, Shelfari, Hi5, LastFM.
Profile; Privacy; Friends; Photos, Videos; other options; wall updates, messaging.
Allows you to connect through your networks, develop new relationships and share content to relevant audiences.
Video Sharing
Uploading video files to a dedicated platform to share with larger audience and allow feedback.
YouTube, Vimeo, Hulu
Channels and Profiles; Video formats; tagging and description; privacy; comments; rating.
Allows you to share video content; collect feedback; document events; share, rate and discuss content of others.
Photo Sharing
Uploading photo files to a dedicated platform to share them with larger audience and allow feedback.
Flickr, Fotki, Picassa, Photobucket.
Profile; gallery; tags and description; rating; comments; Creative Commons.
Allows you to share photo documentation, create galleries, receive feedback but also comment, rate and share photos of other users.
Audio Sharing
Uploading audio files to a dedicated platform to share with larger audience and allow feedback.
iTunes, iPadio
Channels and Profiles; audio formats; tagging and description; privacy; comments; rating.
Allows you to share your own audio content and discuss it with others; share, rate and discuss their podcasts.
Document Sharing
Allows you to upload documents to share them with your contacts and receive feedback;
SlideShare, Prezi, Sribd.
Profile; documents; tags and description; events; comments; contacts.
Great tool to share documents from events and presentations; great knowledge pool of free resources and case studies.
Livestreaming
Real-time streaming of video content on-line.
Ustream, Qik, Bambuser.
Channel; social feed/chat; tags and description; contacts; Twitter and YouTube integration.
Allows you to document events real-time and interact with your audience.
Geo-Location
Tools based on geographical location of your updates.
Foursquare, Panoramio, #uksnow map 2.0
Profile; options; contacts; updates; tags; gaming elements; visualization.
Allows you to network based on your location.
Forums
On-line communities based on textual discussions on specific topics in form of threads.
Google Groups, Nikonians.org, tvforum.co.uk
Profile; thread and post; responses; membership types; moderation.
Allows you to discuss specific issues and hobbies with similarly minded people in closed, moderated environment.
?
TipsContent and Relationship
Management
Social Bookmarking
Allows you to save and organize links
RSS Readers
Allows you to read all blog RSS feeds in one place.
Aggregating
Allows you to collect all your own updates in one place.
Automating
Allows you to post one update to all your platforms.
Monitoring
Tools providing you with stats (Google Analytics) and feeds on how your brand is mentioned on-line (Google Alerts).
Ethics, privacy, transparency
Rules of on-line presence (ethics)
Access to information (privacy)
Openness, honesty, copy rights (transparency)
QUESTIONS:What is YOUR social media
landscape?What is YOUR voice? What is YOUR brand?
