Download - Social Media Marketing Tools
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Social Media Marketing Tools
Sylwia Presley
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Contents(1)Introduction: Social Media Landscape
(2)Social Media Tools and Branding(3) Few tips on Content and Relationship Management
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IntroductionSocial Media Landscape
http://www.sarahgbennett.com/MyWonderings/
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http://epracticemedia.com/
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Criteria of SM Landscape
Type of tool, options
Type of behavior
Type of content
Type of device
Type of activity
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Mixed functionality
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Social Media Tools
Branding
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Blogging
Writing an on-line journal with posts published in reverse chronological order.
Wordpress, Blogger, Posterous, Tumblr, Squarespace.
Title, subtitle; sidebar; tags, categories; archives; pages, posts and comments; RSS feeds, pingback; about section.
Allows longer posts and all types of content.
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Microblogging
Writing short messages (Twitter: 140) published in reverse chronological order.
Twitter, Plurk, 12secons.tv, AudioBoo, DailyBooth.
Profile/Bio; update, response, direct message; following; lists; hashtags and trends; shortened URLs; additional applications.
Allows real-time communication; enhances networking with any person; is non-intrusive; allows sharing various content.
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Social Networking
Building and maintaining relationships based on common interests, relationships and experiences.
Facebook, MySpace, LinkedIn, Shelfari, Hi5, LastFM.
Profile; Privacy; Friends; Photos, Videos; other options; wall updates, messaging.
Allows you to connect through your networks, develop new relationships and share content to relevant audiences.
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Video Sharing
Uploading video files to a dedicated platform to share with larger audience and allow feedback.
YouTube, Vimeo, Hulu
Channels and Profiles; Video formats; tagging and description; privacy; comments; rating.
Allows you to share video content; collect feedback; document events; share, rate and discuss content of others.
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Photo Sharing
Uploading photo files to a dedicated platform to share them with larger audience and allow feedback.
Flickr, Fotki, Picassa, Photobucket.
Profile; gallery; tags and description; rating; comments; Creative Commons.
Allows you to share photo documentation, create galleries, receive feedback but also comment, rate and share photos of other users.
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Audio Sharing
Uploading audio files to a dedicated platform to share with larger audience and allow feedback.
iTunes, iPadio
Channels and Profiles; audio formats; tagging and description; privacy; comments; rating.
Allows you to share your own audio content and discuss it with others; share, rate and discuss their podcasts.
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Document Sharing
Allows you to upload documents to share them with your contacts and receive feedback;
SlideShare, Prezi, Sribd.
Profile; documents; tags and description; events; comments; contacts.
Great tool to share documents from events and presentations; great knowledge pool of free resources and case studies.
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Livestreaming
Real-time streaming of video content on-line.
Ustream, Qik, Bambuser.
Channel; social feed/chat; tags and description; contacts; Twitter and YouTube integration.
Allows you to document events real-time and interact with your audience.
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Geo-Location
Tools based on geographical location of your updates.
Foursquare, Panoramio, #uksnow map 2.0
Profile; options; contacts; updates; tags; gaming elements; visualization.
Allows you to network based on your location.
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Forums
On-line communities based on textual discussions on specific topics in form of threads.
Google Groups, Nikonians.org, tvforum.co.uk
Profile; thread and post; responses; membership types; moderation.
Allows you to discuss specific issues and hobbies with similarly minded people in closed, moderated environment.
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?
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TipsContent and Relationship
Management
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Social Bookmarking
Allows you to save and organize links
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RSS Readers
Allows you to read all blog RSS feeds in one place.
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Aggregating
Allows you to collect all your own updates in one place.
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Automating
Allows you to post one update to all your platforms.
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Monitoring
Tools providing you with stats (Google Analytics) and feeds on how your brand is mentioned on-line (Google Alerts).
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Ethics, privacy, transparency
Rules of on-line presence (ethics)
Access to information (privacy)
Openness, honesty, copy rights (transparency)
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QUESTIONS:What is YOUR social media
landscape?What is YOUR voice? What is YOUR brand?