social media | offsite seo

WAREHOUSE 1DIGITAL MARKETING

UPDATE

BY: ANNE HAYNESDATE: APRIL 20, 2012

Anne Haynes 2012

Agenda

• Answer Questions from Email Message– Google Plus– Product Lines– Offsite SEO

• 2012 Digital Marketing Strategy

Anne Haynes 2012

Question 1

Needs Keywords

Question: How about our Google Plus Territory and Names?

Optimization Tip 1: Add Keywords

Anne Haynes 2012

Google Plus OptimizationAs a business, you can add BUSINESSES to your circles.Optimization Tip 2: Add Public Business Google+ Circles

Anne Haynes 2012

Google Plus OptimizationAs a business, you cannot add PEOPLE to your circles unless they add you first. 

Optimization Tip 3: Campaign for People

Anne Haynes 2012

Google Plus Optimization Cont.

• Add the Google Plus Badge to:o Social Profiles on Websiteo Product Category Pageso Email Marketing Efforts

Optimization Tip 4: Make Google +1 Available

Anne Haynes 2012

Google Plus Optimization Cont. Optimization Tip 5: Host a Hangout

Build Relationships Real-time and Host a Hangout:

•Fireside chats with your CEO or key team players

•Live Q&A sessions

•Product demos

•Customer service “office hours”

•Focus groups

Anne Haynes 2012

Question 2Question: What Are Product Lines in Social Media?

Anne Haynes 2012

SEO Two Disciplines

Onsite Offsite

One Time Set-up On Going

Anne Haynes 2012

Top Offsite SEO Factors• Other websites

linking to yours– Linking text SEO keywords centric

• Lower number of links leaving a page

• Link from an Authoritative Site– .gov, .edu

Anne Haynes 2012

Social Media an Offsite TacticUtilize Social Media Sites to Link to Your Site with SEO in Mind

Social Review Sites

Social Bookmarking Sites

Social Media Networking Sites

Anne Haynes 2012

Role of Offsite SEO – Company Level

• Press Releases• Partnerships

• Direct Mail• Television• Radio

• Micro Site • SEO• Paid Search• Banner Adv.• Social Media• Analytics

• Business Dev.• Partnerships

• Call Center

Anne Haynes 2012

Digital Marketing Strategy Ideas

2012

Anne Haynes 2012

Digital Marketing Strategy 2012Offsite SEO

Audit and optimize social media accounts

Anne Haynes 2012

Digital Marketing Strategy 2012Offsite SEO

Utilize social media properties for weekly blog posts optimization

Anne Haynes 2012

Digital Marketing Strategy 2012Offsite SEO

Press release optimization

Anne Haynes 2012

Social Fan-Raisers

1,049%

Anne Haynes 2012

Social Advertising

Anne Haynes 2012

Pay-Per-Click & Retargeting

Campaign OptimizationDifferent Campaigns for Mobile vs. Web Traffic

Retargeting / Remarketing/RemessagingEnabled Campaigns

Anne Haynes 2012

Questions and Contact

Anne Haynes619-587-8882@annemhaynes.comanne.haynes@gmail.comwww.annehaynes.com