social media overview

Tel: ( 03 ) 90231487

Thinktank Media GroupSuite 101

12 Yarra StreetSouth YarraVIC 3141

Social Media

Overview

OverviewSocial Media Agency

Web Design And Development

• Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!

Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson

State Of Our Nation

• Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.

• 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.

• Of 9.9 million utilising social media, over 7 million of Facebook and 2 million on Twitter.

Facebook currently has 9.8 million unique Australian visitors going to the site every month – January 2011.

Tablet ownership is currently at 8% and is expected to triple this year – Nielson, 9th March, 2011.

• How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale!

• Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale?

Gary V Video

• Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling

• Ask yourself; can you see how this applies to your brand??

About This Presentation

• What it is? (Listening, defining the social landscape)

• Why listen? (Crisis management, sentiment, sales, customer service)

• Assigning tasks to relevant departments• Social media monitoring – snap shot report

Monitoring

Level Playing Field

Humanise the logo

Gone Back To Old Small Town Rules

1 on 1 marketing is the difference

Consumers rubbish radar is so much higher than what it was 5 years ago.

They know what’s going on

The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!

• 8 step process• Thorough social media role out• Brands at different stages• Different goals/objectives for social media• ROI model• Metrics

Social Media Role Out

Tel: ( 03 ) 90231487

Thinktank Media GroupSuite 101

12 Yarra StreetSouth YarraVIC 3141

HIT US UPTHINKTANKMEDIA.COM.AU

(03) 90231487