social media return on investment
Post on 10-May-2015
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Social Media ROI
By Rachel Strella
www.strellasocialmedia.com
Today, We’ll Cover:
The Mindset The Marketing The Money
The Mindset
The Mindset
The One-Way Broadcasting Advertising
The Mindset
The Two-Way Networking Relationship Building
The Mindset
Social media is like the two-way, but better! But, businesses and organizations make the mistake of treating social media like the first mindset!
The Marketing
Build Your Stadium
Fill Your Stadium
Make Your Fans Cheer
The Challenges
The Money
An Analogy for How This Works
In order to from this…
To this…
You gotta do this…
Establish Clear Goals What Do You Want to Achieve? In
What Timeframe?
Establish Clear Goals
Establish Clear Goals
Lay the Foundation What Needs Set-Up?
Lay the Foundation
Build Your Audience How Can I Attract My Target
Audience?
Build Your Audience
Build Your Audience
Plan Your Strategy What Do I Need to Make
This Work?
Plan Your Strategy
Plan Your Strategy
Execute Your Strategy
Who Does What and When?
Execute Your Strategy
Execute Your Strategy
Execute Your Strategy
Offer Compelling Content
What Does My Audience Need and Want?
Offer Compelling Content
Offer Compelling Content
Offer Compelling Content
Evaluate the Results Did It Work? What Should I Shift?
Evaluate the Results
Evaluate the Results
Evaluate the Results
Let’s Make $$$
Remember…
In order to from this…
To this…
You gotta do this…
Small Business Guide! 84-page guide to social media
strellasocialmedia.com/smb-guide
Small Business Guide! 84-page guide to social media
strellasocialmedia.com/smb-guide Exclusively for Small Businesses Explains the ‘why’ and ‘how’ of social
media Examples guide modules Workbook allows you to apply it to
your own business REAL Strategies Affordable
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources
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