social media strategy for creating intellectual property

Juergen Hoebarth | 2011 Hong Kong

BUILDING INTELLECTUAL PROPERTY

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALBOOKS

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALHARRY POTTER

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALMOVIES

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALTOYSTORY

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TRADITIONALPCGAMES

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TRADITIONALTOMB RAIDER

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALMOBILEGAMES / IPHONE

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALANGRY BIRDS

Juergen Hoebarth | 2011 Hong Kong

TRADITIONALANGRY BIRDS FANS

Juergen Hoebarth | 2011 Hong Kong

THE AGEOF SOCIAL MEDIA

Juergen Hoebarth | 2011 Hong Kong

NEW CHANCESMEDIA ATTENTION ENGAGEMENTVIRALCOST EFFICIENT

Juergen Hoebarth | 2011 Hong Kong

DISADVANTAGESITS NEW NO PROOF OF CONCEPT EXPERT KNOWLEDGE NO HOW TO GUIDE

Juergen Hoebarth | 2011 Hong Kong

THE IDEABUILD AN INTELLECTUAL

PROPERTY VIASOCIAL MEDIACHANNELS

Juergen Hoebarth | 2011 Hong Kong

THE IDEAPIKKEPIKKE

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THE IDEATHE CHALLENGEWhich channels to use

FACEBOOK / TWITTER

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THE IDEATHE CHALLENGEWhich Market to Target

WOMAN / KAWAI

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THE IDEATHE CHALLENGEHow to attract people

FB ADS / Engagement

Juergen Hoebarth | 2011 Hong Kong

THE SOLUTIONAttracting audience via ADS

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Attracting audiencevia Engagement

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LEARNED SO FAR

USER ENGAGEMENTIS THE KEY TOSUCCESS

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HOW2ENGAGEActual events

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HOW2ENGAGEStorytelling / Shortstories

89 Likes 56 Comments

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEInvolve the audience

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEEntertain the audience

Juergen Hoebarth | 2011 Hong Kong

HOW2ENGAGEReward the audience

Juergen Hoebarth | 2011 Hong Kong

USERRESPONSE

Juergen Hoebarth | 2011 Hong Kong

GET MORE LOYALTY

MORE FAN ENGAGEMENTFANPICS + PIKKEPIKKEDRAWING COMPEDITIONOPENSTORIES / CUSTOM

ENDING

Juergen Hoebarth | 2011 Hong Kong

TARGES 4 FUTURESHORTANIMATIONS+2.500-3.000 FANS/monthAFTER 1 YEAR 30.000 FANSLICENCING CONTRACT

Juergen Hoebarth | 2011 Hong Kong

PIKKEPIKKE SO FAR

Juergen Hoebarth | 2011 Hong Kong

PIKKEPIKKE SO FAR

Juergen Hoebarth | 2011 Hong Kong

NUMBERS500.000.000 FACEBOOK USERSCOUNTRY TARGETINGINDONESIA 25.000.000 USERS

Juergen Hoebarth | 2011 Hong Kong

NUMBERSPAYED ENGAGEMENTca 2500 USEREARNED ENGAGEMENTca 1000 USER

Juergen Hoebarth | 2011 Hong Kong

NUMBERS/Month

around 65.000 Postviewsaround 1000 Postfeedbacksaround 1500 new Usersaround 5000 active Users

Juergen Hoebarth | 2011 Hong Kong

THANKS

ITS ALL ABOUTENTERTAINMENT & ENGAGEMENT

ENTERGAGEMENT

www.pikkepikke.com

Juergen Hoebarth | 2011 Hong Kong

CONTACT

Facebook.com/juergenhoebarthJuergen.hoebarth@gmail.com