social media success: see me’s award-winning power of okay campaign | making the most of social...

Power of Okay and #MyUnfilteredLife

Nick Jedrzejewski

See Me Media Officer

www.seemescotland.org

Power of Okay

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Power of Okay

• 48% think people fear they

will lose their job

• 55% think disclosing a mental

health problem will mean

being moved to another post

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Opening up conversations

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Getting it Right

• Relevant for workplaces and the public in

general

• Getting the right hashtag

• Having the right visuals

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Views

• 31,100 full views on Facebook

• 227,000 part views

• 599 re-tweets on day one

• 5000 video views on YouTube

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Trending

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What to do when someone says ‘no’?

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The Other Perspective

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#MyUnfilteredLife

• NO ONE followed us, well about 100 people

• Compared to over 10,000 following on Twitter and Facebook

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Focus on Instagram• People showing off how much fun their having!

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Before The Launch• Worked with Wire PR

and Something Something

• Contacted as many influencers as possible

• Got our own pictures ready

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What is #myunfilteredlife?• We all have ups and downs

• No ones life is perfect

• It is okay not to be okay

• We can talk about the

rough times

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Launch Day• Post across our social media

channels

• Started early

• Blogged with more detail on what the campaign was about

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Reaching the Right Audience• Wanted to show ourselves and give a bit more personality.

• Reach a younger audience than our usual 25-35

• Build up a following ahead of our children and young people’s campaign

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Importance of Outreach• To create a buzz it can’t all come from one place

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Keeping Momentum

• Nominating

• Re-sharing posts on our page

• Messages which could inspire others to join in

• So much user generated content

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Campaign Evolving

• We encouraged mundane pictures, with the messages on mental health

• People shared their own lives and difficulties

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How Did It Work As A Campaign?

• 3000 new followers

• 800 in week one, all organic

• 1000 #myunfilteredlife posts

• Best post on our page received 185 likes, a 925% rise on best before campaign

• Posted 143 times to the See Me account

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What Did We Achieve?

• Exceeded expectations

• People still posting today

• Shows people want to speak about mental health

• Now YOU post

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Scottish Networking Group

18 October 2016

Glasgow

#ccscots

Making the most of social media