social media- the new market

SOCIAL MEDIA THE NEW MARKET

Aditya Amist First Year

MBA

PUMBA

Social Media

75%

44%*

3,4

86%

34%

1,8

98%

88%

3,9

96%

67%

1,5

97%

86%

3,1

95%

76%

2,1

Aware of at least one network 98%

Member of at least one network 73%

Average number of networks one is member of

1,9

Awareness, penetration, average number of networks

Emerging markets India and Brazil show the highest awareness and penetration of social networks.

* The 44% share of social networkers in China is low compared to other countries. This might be due to the fact that some large Chinese networks (eg RenRen) were not included in this survey.

7 billion people in the world >1 billion Social Media users 2 billion internet users

Facebook in India

Total Number of users: 53089680 Penetration of population: 4.53% Penetration of online population 65.54%

User age distribution of Facebook in India

13-15 4%

16-17 8%

18-24 48%

25-34 28%

35-44 8%

45-54 3%

>55 1%

How is Social Media a Market ?

Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use

Facebook daily.

Customers want to be involved with companies. Bring them in the boardroom to improve the relationship.

44% CONVERSATIONS

Reasons why people connect to Brands

63%

16%

67%

40%

62%

48%

75%

61%

40%

18%

62%

20%

Company pride (top2%)

Talkability (top2%)

61%

19%

Company pride and talkability

N Europe = 2787 / F = If member of social network(s) and active working person

Role of Employees

Future Prospects • Smartphones

• Location based services

20% of location-based

users checks in daily

Questions??

Thank You

• References

▫ Socialbiz

▫ Public Relations and Marketing

▫ Socialbakers

▫ Jeffbullas’s Blog on Internet Marketing

▫ Facebook

▫ Twitter