social media twitter training workshop from the social sasquatch #ssqlive
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Twitter Training Seminar Old Salts Rugby Club – September 2015
Introduc)on • Flip Chart 1 - Next Session Ideas • Flip Chart 2 - GLOSSARY! Shout out if you need
something explaining • Health & Safety / Toilets • BASICS – Wi-Fi, and have you all got a Twitter
account to use today?
• Schedule for the day – timings and format* *First time we’ve run this course so might be a bit ambitious!
Todays #Tag
Introduc)on
• Introductions from Social Sasquatch & the Group
• Who am I / Who are you? • What I do / What you do?
• Introduce the person opposite • Name/company/what they’d like to get from today/
interesting fact!
• Your Twitter Names – on the board! • ME: @HairyHandshake
Links & Examples
• TransferWise • asbestosis.org.uk • Sutton Coldfield Tennis Club • WERSM (We Are Social Media) • Event Magazine • LEGO UK (In the pipe-line!)
Video Promo)on Campaign
• TransferWise
Lead Genera)on
• asbestosis.org.uk
#AceFace Compe))on
• Sutton Coldfield Tennis Club
Introduc)on
• What are your thoughts on Twitter to date?
• Interface • Do you use the mobile app?
• How useful is it • How do you use it – Business / pleasure / both /
separate accounts?
• Generating leads – starting conversations – had any successes?
• Networking – what hashtags do you use (if any!)
EXPERIENCES
• Who has done what
• Who has any questions so far?
• The Twitter App – who uses it? Very intuitive to use!
• Most importantly… • ‘What are you hoping to take away from todays
session?’
You’ll get out what you put in!
• Seminar: ‘A conference or other meeting for discussion or training’ ‘A session in which a topic is discussed by a facilitator and a small group of participants’
• You need to DISCUSS & PARTICIPATE!
What we’re going to cover 1. What is Twitter 2. Searching for things 3. Optimising your Profile 4. Hashtags 5. Retweeting/Replying 6. Direct messages 7. Lists 8. When things get a bit
TOO much…!
9. How the pros do it 10. Using/creating images 11. Repurposing Content 12. Multiple Accounts 13. Influencer Marketing 14. Offline Reach 15. WebsiteTraffic 16. TOOLS FOR THE JOB!
*please note, this is a very ambi3ous schedule given we only have 3hr!
1) What is TwiNer? ACTIVITY Pick a partner, take a couple of minutes to discuss what Twitter is to you, make a note of a few words/phrases to discuss
1) What is TwiNer? • 140 characters
• Micro blogging?
• Networking opportunity
• Don’t think of Twitter as a megaphone. Think of Twitter as a phone call!
• It’s Ok to have an opinion – it’s all about conversation • Customer service platform • Lead generation • Advertising opportunities • News Service
2) Searching for Things on TwiNer
• How basic search works
• What you can look for • Accounts • Live • News • Near you • Photos
• How can you use that information (pto!)
2) Searching for Things on TwiNer
• ACTIVITY
• search for some influential people in your industry and follow them (10 – 20) – make a note of these
• Look for recommended people to follow – recommendations will become more targeted as you begin to follow more accounts
• Limits on number of people you follow – what are they?
• Send a couple of them a Tweet, start a conversation, ask them a question!
3) Op)mising Your Profile ACTIVITY – grab a name out of the hat! Find someone else’s account in the room – discuss how it could be improved/optimised – Feedback to the group!
3) Op)mising Your Profile • Name – Does it represent you/them?
• @tag (nickname – easy to remember/type?)
• Profile picture – simple/easily recognizable (logo for business, not too detailed)
• Banner image (we can create these in a bit) • You can add your contact details to the image, or other information!
• Website address (landing page – about us?)
• Twitter Bio – make it more searchable - #tags and keywords
• ‘electric cars Birmingham’ – search profiles
• Demo… how to change anything
4) #Hashtags
ACTIVITY • What do hashtags mean to you? • What are they, and how do we use them?
4) #Hashtags
• Sharing ideas/concepts/info • Event based content • Promo opportunities • Networking opportunities
Don’t run out of space • Replace words with #words to make most of 140
4) #Hashtags – How not to do it!
4) #Hashtags • Search for some like-minded accounts, look at the types
of #tags they use and create some Tweets using the #tags you find
• Jump on a ‘trending tag’ to extend your reach! (News-Jacking)
• Activity – log into the NETWORKING #tag website and pick some active ones for the day to add into your tweets
• OJ to Tweet - http://goo.gl/uyjcsl
• TwitterChats
• http://thelifeofaworkinggirl.com/twitter-chat-calendar/
5) Retweet / Reply / Quote • Who, what, when… • Influencers – free content for you to share • (YOU WANT TO BE THE ONES CREATING THE
CONTENT THAT OTHERS SHARE!) • Demonstrate knowledge of your sector to your
followers • What is over-share, and why shouldn’t we do it! • How to reply • Start the conversation
• Replies Vs posts, how to use a . to make your replies public
5) Retweet / Reply / Quote
ACTIVITY Search for one of your influential accounts, find some relevant content for your follower that they have created, and:
• Retweet a couple • Reply to a couple • Quote a couple Don’t forget you can use your #hashtags here to extend the reach of your messages even further!
6) Direct Messages • Lets try these out between ourselves ACTIVITY Pick someone you haven’t spoken to yet in the room Search for them, send them a DM (you’ll see them referred to as DMs this!), ask them about what they do, and ask them to like your page or check out your website! (tip – you can send them a url in the message) • Lets start a group message that we can share URLs
on today! NB – Twitter will auto-shorten your URLs to save your 140 characters!
7) Lists On TwiNer
• Lists help you gather informative accounts into handy lists, so you can keep a track of themes and topics in one place
• Subscribed to Vs Member of ACTIVITY Search for #SSQLIVE Old Salts Have a chat with others at the session!
7) Lists On TwiNer
8) If things get a bit TOO much • Mute
• Block
• Report!
9) How the PROs do it
• GroupOn • Virgin • One Minute Briefs
• Rugby World Cup • Pret
• LEGO • Dominos • KLM • Derek
GroupOn
VIRGIN Trains
One Minute Briefs
Rugby #RWC2015 – #MOTM1
Pret’s Hot Food Tour -‐ #HotPret
LEGO April Fools
Domino’s #LetsDoLunch
KLM -‐ Cover Photo Updates
#BeLikeDerek
10) Using Images in your Tweets WHY? More engaging = more clicks, favs, and retweets! ACTIVITY 20 - 30MINS – create 2 images and upload to Twitter, use some #hashtags, add in some conversation starters
• Learn how to use Photoshop? (can take years!) TIME! • Online tools designed specifically for the job! -
https://www.canva.com/ • Tools that creates in correct ratio/format • Where to get some more images from?
• https://www.pexels.com/ • Lets create some engaging images from a template
• HOW TO UPLOAD THEM TO TWITTER
11) Repurposing Exis)ng Content
• Who’s got a blog? • Who publishes a newsletter? • Who’s got a website? • Who uses promotional videos? • Who has a presentation? (pdf or similar?)
http://www.slideshare.net/ All these types of content you already own are great assets to showcase your business – USE THEM!
11) Repurposing Exis)ng Content (Cont)
ACTIVITY Split into groups of 2-3, you need one piece of existing media to share between you • Author a tweet that maximises the impact of the
media format (image/website/blog post etc) • Feedback your ideas to the group • How could we improve these?
12) Managing Mul)ple Accounts • How to mix Business with Pleasure! • BE CAREFUL if you have more than 1 account
with your sign-ins! • Who would like to access personal/business
without having to sign out all of the time? • Who uses more than 1 account, we can use you
as an example • Adding additional users to an account • DEMO
13) Influencer Marke)ng
• What is an influencer? • Write some ideas down
• How do we identify influential Twitter Accounts to target? • https://manageflitter.com/
13) Influencer Marke)ng
• Extending your reach – ONLINE • Why would they want to share our content?
• How do we engage with them?
• What have we got to offer?: • EXISTING BLOG CONTENT • OFFER TO BE A GUEST BLOGGER • ASK THEM IF THEY WANT TO BLOG ON YOUR SITE!
• INDUSTRY NEWS
• Some Sasquatch examples!
Regular Blogger
• WERSM (We Are Social Media)
Magazine Ar)cle Contributor • Event Magazine
14) Extending Your Reach
• Extending your reach – OFFLINE! ACTIVITY In your groups of 2-3, have a think about how you could market your Twitter account, OFFLINE. Can you think of some examples you’ve seen?
14) Extending Your Reach • Website icons
• Business cards (here’s mine!)
• Your email signature (my email is playing up at the moment!)
• #tags for your events - #SSQLIVE • Banners, signs • Vehicle livery • Your examples
15) Website Traffic • Driving traffic to your website – YES PLEASE
• URL in your profile, URLs in the links you share • Helps with SEO – inbound links, social score – real measure • Who uses Google Analytics?
• UTM codes for measurement/tracking pixels
• Optimsing a landing page to get specific conversions • EXAMPLES ON NEXT PAGE
• How to shorten a URL – vanity & hide your tracking code! OJ TO SHARE: https://goo.gl/
Website Traffic
Website Traffic
Website Traffic
16) TOOLS FOR THE JOB
16) TOOLS FOR THE JOB • There’s A Tool For Everything!
• Literally - there is. Twitters API code is open source so that means people can build software applications/apps that do things that Twitter doesn’t!
• https://buffer.com/ • https://manageflitter.com/ • http://www.crowdfireapp.com/ • https://followerwonk.com/ • http://addictomatic.com/topic/ • http://topsy.com/ • MENTION
• http://www.socialmention.com/ • http://spotter.xyz/usage
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