social return on investment: an introduction

Social Return on Investment:

An Introduction

Judith Barker – Culture First Matrix Associate – 11 July 2013

Its all about measuring CHANGE

What is social value?

Strategic tool

Marketing

Management

Improve services

Legislation

Why is it used?

Form of cost-benefit analysis Designed to measure change Uses approximations to go beyond price Can be forecast or evaluative

1. 5 core questions2. 7 stages3. 7 principles

Social Return on Investment

Example 1 Music : SROI of Silver Linings

1. Who changes?2. How do they change?3. How do we measure that change?4. What is its worth?5. What would have happened anyway

or has happened but was not intended?

5 Questions

Example 2 :Museum

I’m happy, happy, happy! Karen

1. Set the scope2. Identify the outcomes3. Establish the indicators4. Value the change5. Understand the impact6. Model7. Report

7 Stages

1. Involve stakeholders2. Understand the change3. Value things that matter4. Only include what is material5. Don’t over claim6. Be transparent7. Verify!

7 Principles

Example 3 Sport : SROI of Extra Time

Further Information & Training

Judith BarkerInspiring Partnerships

judith@inspiringpartnerships.co.ukT: 01525 861361 M: 07960

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