social return on investment: an introduction
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Social Return on Investment: An Introduction. Judith Barker – Culture First Matrix Associate – 11 July 2013. Its all about measuring CHANGE. What is social value?. Why is it used?. Social Return on Investment. Form of cost-benefit analysis Designed to measure change - PowerPoint PPT PresentationTRANSCRIPT
Social Return on Investment:
An Introduction
Judith Barker – Culture First Matrix Associate – 11 July 2013
Its all about measuring CHANGE
What is social value?
Strategic tool
Marketing
Management
Improve services
Legislation
Why is it used?
Form of cost-benefit analysis Designed to measure change Uses approximations to go beyond price Can be forecast or evaluative
1. 5 core questions2. 7 stages3. 7 principles
Social Return on Investment
Example 1 Music : SROI of Silver Linings
1. Who changes?2. How do they change?3. How do we measure that change?4. What is its worth?5. What would have happened anyway
or has happened but was not intended?
5 Questions
Example 2 :Museum
I’m happy, happy, happy! Karen
1. Set the scope2. Identify the outcomes3. Establish the indicators4. Value the change5. Understand the impact6. Model7. Report
7 Stages
1. Involve stakeholders2. Understand the change3. Value things that matter4. Only include what is material5. Don’t over claim6. Be transparent7. Verify!
7 Principles
Example 3 Sport : SROI of Extra Time
Further Information & Training
Judith BarkerInspiring Partnerships
[email protected]: 01525 861361 M: 07960
224568