social tv: making tv a social & participative experience

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Yann Ruello#Marketing #Innovation #Technology #OrangeTwitter: @yannruello

Social TV: making TV a social and

participative experience

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1. Social TV today2. Major trends3. Orange Social TV program: return on experience

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1. Where is social TV today?

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SOCIAL TV

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SOCIAL TV

WRONG !

6CTA, Report, 2015 Video Consumption Trends

“Social TV use is the favorite second screen

activity for millennials*”

7Deloitte’s 10th annual “Digital Democracy Survey” 2105

“Social-media recommendations surpass TV ads in influencing buying

decisions for millennials”

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2. What are the major trends around social TV?

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Trend 1: Live video streaming

Video will account for 80 % of global internet traffic by 2019* * Report by

Cisco

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TPMP, D8, France:“This first TV show with more Facebook fans than viewers”

Trend 2: The importance of Fandom

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Trend 3: The data gold mine

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Takeways

Social TV Golden Age

LIVE FANDOM DATA

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3. What is the return on experience with Social TV at Orange?

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About Orange

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Orange Social TV Program

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Our goal “A perfect combination of TV & Social Networks for a

genuine multi-screen experience”

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Orange + Twitter: discover trending shows

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Watch with Twitter

Bringing emotion to content

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Watch it Choose it Share it

TV Clipping - Share a video clip from TV in real time

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Orange TV’s new feature: TV Clipping

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This is just the beginning!

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ThanksTo download this presentation:

http://bit.ly/21hvvUH

Follow me on Twitter!@yannruello