socialmedia for journalists

What is Social Media?

ByHammad Siddiqui

Social Media is an internet based interactive medium of communication.

#1 activity on the Internet

If Facebook were a country, it would be the third largest country in the world – 750 million

users

Will they find you or your competition?

750

Newspaper Readership in Pakistan

Urdu

Jang 46%

Nawa-e-Waqt 23%

Express 20%

Khabrain 15%

Awaz 10%

Qaumi Akhbar

5%

Ummat 4%

Awam 3%

English

Dawn 7%

The News 3%

Emergence of Alternative Media

its live – its hot – its instantIts the fastest growing medium for communication

Online is the Media for Today and Tomorrow.

• People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access.

• Spending on 'traditional' media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved.

• Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%.

Source: KPMG Report

Social Media Stats for Pakistan22 Million Internet users

850,000 Linkedin users

500,000 Twitter users

6.8 million YouTube users

• 15 million mobile internet users in the country• In 2007 there were 48, 000 Broadband Users,

Today there are 1.5 million subscriber of Broadband

3.4 million bloggers

Social Media is VIRAL

Who is the most liked person From Pakistan on Facebook

2.8 million Fans

Which is the most watched Youtube Channel in Pakistan?

35 million views

Which Pakistani Institution has the top presence on Social Media?

6,500 Videos – 7.1 million views

• Social Media is changing the way humans interact & communicate

• Removing barriers like geography & language

• Democratizing the world’s information

If you are not on social media, you do

not exist!

Blogging

Why Blog?

Improves creativity

Writing skills

Opportunity to express views

Opportunity to interact with

large community

Recognition

Challenges Before U Start!

What are the

trends?

How to get quick and

crisp informatio

n?

Choosing a platform

Do similar blogs exist (What do

they cover)?

Finding your niche

Trends

• http://www.blogpulse.com/

• http://www.ysearchblog.com/

• http://www.google.com/trends/hottrends

• http://blogherald.com

Quick and crisp information?

Print media (news and Op/Eds)ArticlesTVSocial Media / other blogsInterviewsExhibitions/conferences/seminarsGoogle alerts

Choosing a platform

Blogger Wordpress

TypePad Tumblr

Online newspapers

Content Key

Attractive title

Simple yet correct

language

250-400 words

Personal touch

Professional approach

References and hyperlinks

Pictures and videos

Where is the readership?

Social media Tagging

Search engine submission Pings

Backlinks

Challenges for Bloggers

Keep writing Scheduling Respecting

reader’s comments

Maintaining the interest from

readership

Making Money Through Blogging

AdSence Amazon Affiliates

Corporate Blogging

Ghost Blogging

Backlinks

Success Factors YOU and Your Commitment

Content:

• Short, specific, thought provoking, informational

Appearance:

• font, color scheme, spellings, grammar, title, pictures

Professionalism:

• Facts, references, tags, google alerts, Social media postings, research

Happy Blogging!

hammadlinks@gmail.comhttp://hammadsiddiqui.blogspot.com