sports pr lecture, 11-3
Post on 26-Jan-2017
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Groups Project Teams & Presentation Dates
#1: Brandalik, Dadey, Dearwester, Dinkelacker-November 17
#2: Dowd, Fricke, Hall, Helton, Henderson-November 17
#3: Huber, Kearns, Kimmel, Martin, Meyer-December 1
#4: Mitsch, Neubert, Phillips, Poston-November 24
#5: Schwiebert, Stewart, Trentman, Weinberg-December 1
#6: Wilhelm, Wilson, Wirkus, Scarberry-December 1
Groups Project Assignments#1: Community Introduction of Coach Harkes#2: Charity Event for the Team to support the American Heart Association#3: Campaign to reach UC students to buy season tickets#4: Campaign to reach local youth soccer teams to buy single game tickets#5: Campaign to reach local businesses to buy premium seats#6: Campaign to cross promote games with local pubs to sell tickets and create fan communities
Groups Project Expectations*Full team participation*A PR Plan using the Planning Outline discussed in class*Working knowledge of Campaign and Elements *A minimum of three tactics*Creativity*Written report, verbal presentation with PowerPoint
Public Relations Planning
Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement
In-Class AssignmentBuild a three minute sports TV newscast-headlines and video
#1: Cincinnati#2: Miami, FL#3: Boston#4: Columbus#5: San Francisco#6: Dallas
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