Sport Public RelationsLecture: 10.2.12

University of CincinnatiBy Jackie Reau

Draft your personal bio in three paragraphs

*Professional experience*Education

*Career aspiration

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Professional bio, third person, no opinion without quote

http://vimeo.com/3390739

Media Relations & Sport

*Influence of media on sports fans: who really cares? -Newspaper-TV (local, cable)-Radio -Internet-Social media

Media Relations & Sport

*Build the front page of a sports section for tomorrow’s edition**Five stories, visual appeal, sell copies

1) Cincinnati Enquirer2) Boston Globe3) Indianapolis Star4) Cleveland Plain Dealer5) Columbus Dispatch6) USA Today 7) Washington Post8) New York Times9) Miami Herald10) Louisville Courier-Journal

Oskar Blues Pitch

Class Discussion

Next Class: 10/8

Speed Writing Night *Sharpen your pencils