Sport PRLecture: 1.12.16

University of CincinnatiBy Jackie Reau

Introductions

Keys to Success

*Be on time for class*Participate in class

*Spell check assignment*Ask for clarification

Public Relations:

Effectively using communication to influence behavior

Syllabus Review

Current Events Discussion

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Sports Media Writing

*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Professional bio, third person, no opinion without quote

Column with opinion, quote or no quote

Game wrap, no opinion unless in quotes

Media statement for crisis management

Customer service communications

Social Media Communications

Write Your Own Bio in Third Person

*Name*Title (education, expected education)*Desired Dream Job*Extracurricular activities that support Dream Job*Other activity that supports Dream Job

-Post this information to Linkedin.com profile